2006: Eleventh Record Year in a Row for Audi
In 2006, Audi succeeded in setting a new record for vehicle sales for the eleventh year in a row: worldwide, 905,100 vehicles were delivered to customers (2005: 829,109)*, representing an increase of 9.2 percent, or almost 76.000 cars. A record number of vehicles was sold in 41 markets.
Rupert Stadler, Chairman of the Board of Management of AUDI AG remarked: “We have not only achieved our eleventh sales record in succession, but will also be announcing new record levels of revenue and earnings. Audi is the fastest-growing premium brand. This puts us well on our way to becoming the most successful premium manufacturer in the world by 2015.”
In Germany the best sales result ever was achieved: 257,792 (247,125) vehicles were delivered to customers; this represents a rise of 4.3 percent. Audi has thus achieved a market share of 7.6 percent in its home market Germany, its highest market share in 26 years.
In Europe without Germany the company posted a 7.7 percent rise in sales to 400,650 (371.995) units. The highest rate of increase in the major European markets was achieved in Spain, where sales were up 10.3 percent to 54,557 (49,453) units, followed by France with 45,525 (41,498) units, equivalent to growth of 9.7 percent, and Italy with 59,002 (55,574) units. This is 6.2 percent more than in the previous year. Great Britain grew by 5.7 percent, with vehicle sales reaching 86,003 (81,374). The positive trend in Eastern Europe continued: the number of vehicles sold there rose by 31.7 percent to 27,100 (20,559) units.
The USA remains the largest export market, with a sales record of 90,116 (83,066, +8.5 percent) vehicles. The company’s vehicles sold in record numbers in China (without Hong Kong), with 80,808 (58,128) units delivered. This represents an increase of 39.0 percent. Audi will be investing in India in 2007 in order to exploit potential for growth in Asia: the brand with the four rings will be establishing a subsidiary there in the first quarter, and will be opening its own local production plant in the autumn.
The key factor behind the record vehicle sales in 2006 was the spectacular array of new products: sales of the Audi A6 allroad quattro rose by 31.9 percent to 9,800 units, followed by the Audi TT, sales of which climbed by 19.9 percent to 19,500 units. 28,000 of the Audi A4 Cabriolet were delivered to their new owners (+ 18.8 percent). Audi achieved a growth rate of 9.5 percent to 235,500 vehicles for the Audi A3. Sales of the Audi A6 rose to 224,750 units (+9.1 percent). The number of Audi A8 cars sold increased by 5.5 percent to 22,600 units. In its first year on the market, 52,750 Audi Q7 were sold.
“We are proud at having more than achieved the record level of 900,000 vehicles sold. I am especially pleased that we have reached a historic sales record in Germany, our home market. With records in over 40 markets we have prepared the way for achieving our sales target of 1.4 million vehicles by 2015,” commented Ralph Weyler, Member of the Board for Marketing and Sales at AUDI AG.
*) 2005 figures in brackets