•  
     
    P

    By admin


    January 11, 2009


    Source: Audi of America


    VERSION DATE: January 11, 2009

    INFO IS SUBJECT TO CHANGE

    Key Summary Points

  • The freshened Audi A3 launched in September 2008 (2009 MY).
  • The 2009 model year freshening expanded the A3 lineup with quattro all-wheel drive on the efficient 2.0 TFSI engine (200 hp / 207 lb-ft torque).
  • Audi A3 moves into a market space presently unoccupied in the luxury segment, that of a highly efficient diesel small luxury car.
  • Audi’s TDI clean diesel technology expands the A3 lineup in the direction of efficiency, providing over 40 mpg highway.
  • A3 holds a unique position in the Audi family, targeting buyers who need a small but versatile package without sacrificing luxury and sportiness.
  • A3 2.0 TDI is Audi’s second U.S. TDI clean diesel announcement. Audi Q7 TDI is expected to be on sale at U.S. dealers around April 2009.
  • A3 is already rated a “Top Safety Pick” by the IIHS for top frontal/side/rear crashes (source iihs.org).

    Market

  • Key competitors are BMW 1-series, Mini Cooper S, Volvo C30 and S40, and now Toyota Prius and Honda Insight.

    Design

  • Audi signature LED daytime running lights with optional xenon lights.
  • Unique tail lights with LED light guides
  • Enhanced exterior and interior design, new wheel program.
  • Versatile interior design, providing unmatched utility for urban environments.

    Dynamics

  • Sporty McPherson front suspension and multilink independent rear suspension for high lateral rigidity.
  • Speed-sensitive electromechanical power steering
  • High rigidity due to the use of tailored blanks for adapting steel grade and thickness to the material stresses.

    Powertrain

  • 2.0 TDI clean diesel engine with S tronic (dual clutch) and front-wheel drive

    Specifications: 140 hp, 236 lb-ft torque, in-line 4 cylinder turbocharged clean diesel with common rail direct injection and piezoelectric injectors

    50-state legal, with no after-treatment system required

    Exclusively with S tronic (dual clutch) transmission with front-wheel drive

    Standard Equipment Features

  • Hill-hold assist (already standard on S tronic models)
  • Sirius satellite radio – standard on all
  • Leather seating surfaces – standard on all
  • Leather steering wheel – standard
  • Aux audio input – standard
  • Dual-zone climate control
  • 17” alloy wheels

    Launch Timing and Pricing

  • USA Audi A3 2.0 TDI clean diesel goes on sale by the first quarter of 2010 as a 2010 model year vehicle. Pricing is expected to be released close to the time of the U.S. launch.






    Resources:

  • Discussion Forum: Audi A3







  •  
     
    P