Audi to advertise in the Big Game with spot for the all-new A3
• Sixty-second spot to air in first in-game commercial break after halftime of the big game on Feb. 2
• 2014 marks the seventh consecutive year for the brand as an advertiser on game day
• Spot to feature the all-new Audi A3, arriving in U.S. showrooms in Spring 2014
Audi of America today announced its return to the big game with a :60 spot featuring the all-new Audi A3. The seventh consecutive game-day ad for the brand will air on February 2, 2014, in the first in-game break after the 3rd quarter kick-off, in the final position of the advertising break.
“We’re excited to once again return to America’s biggest advertising stage for our seventh consecutive year,” said Loren Angelo, Director of Marketing for Audi of America. “As one of the most highly-anticipated viewing events of the year, the big game is the perfect venue to launch the all-new, technology-advanced Audi A3, set to be a game changing vehicle for Audi in the U.S.”
San Francisco-based Venables Bell & Partners is creating the spot. The :60 ad is directed by the acclaimed Noam Murro.
The all-new Audi A3 lineup begins with the A3 sedan, which goes on sale in the spring of 2014. The A3 sedan plays a pivotal role in the soon to be expanding Audi A3 family and will be priced from a base MSRP of $29,900. It will be joined later in the fall of 2014 by the Audi A3 Cabriolet, A3 TDI clean diesel sedan, the high-performance S3 sedan and in early 2015, the A3 Sportback e-tron® gasoline electric plug-in hybrid (PHEV). The Audi A3 family breaks the boundaries and raises the bar as to what is expected out of entry-level luxury vehicles. The A3 marks the first time that an A-segment vehicle will offer MMI® technology, Audi drive select, 4G LTE connectivity and Bang & Olufsen® audio.
Audi year-after-year has delivered highly-rated and innovative big game campaigns. Last year, Audi posted its game day spot, “Prom,” to its You Tube page along with three alternate endings prior to the game and allowed viewers to choose how they wanted the ad to end. In 2012, Audi’s entertaining spot “Vampire Party” showcased the power of progressive engineering with the brand’s signature LED headlight technology. In 2011, Audi’s “Release the Hounds,” featuring the Audi A8 and a cameo by Kenny G, redefined luxury and became the first game day spot in history to use a Twitter hashtag. To view past Audi big game spots, please visit YouTube.com/AudiofAmerica.