Audi announces social media campaign to support Super Bowl ad

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February 3, 2010

Source: Audi of America

· Audi Super Bowl ad is third consecutive entry after success of past two ads

· Green Police-themed ad supported with a unique social and viral media campaign

· Campaign now live at

HERNDON, Va. – Audi announced that it has created a series of social media programs in support
of its third Super Bowl ad.

Both the ad and the social media elements will introduce the Green Police, an enforcement team created to
protect and conserve the environment. In appropriate Super Bowl satirical fashion, the Green Police will produce
“Public Service Announcements” designed to advise consumers on ways that they can make better choices to
protect the environment. Fans can also take part in a Green Police quiz, designed to help the public understand
the right choices when making complex decisions each day in order to become better global citizens.

These videos are now live on a dedicated Green Police YouTube channel at

“The Green Police is, in many ways, a representation of the impact every day choices have on the environment—
from choosing paper or plastic bags at the grocery store and drinking bottled water to the type of car we drive,”
said Scott Keogh, chief marketing officer, Audi of America. “The star of our ad is the Audi A3 TDI, awarded the
Green Car Journal’s 2010 ‘Green Car of the Year’ award, and clearly a great option for customers who want to
be greener without sacrificing the thrill of driving.”

On their way to Miami, a number of athletes and members of the media will drive Audi TDI clean diesel vehicles
from the Audi headquarters in Herndon, Virginia, as they compete in the Audi Efficiency Challenge. These
competitors will vie for the opportunity to assign a $20,000 donation to the charity of their choice.

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