July 9, 2008
Source: Audi AG
- The Audi design: genes clearly in evidence
- Dynamism and elegance: utterly new formal idiom
- Design object with analogy to Audi automotive design studies
The formal idiom of the Audi Design soccer table reflects the Audi design philosophy without incorporating any individual elements or shapes from specific vehicle models. Every product created by the Audi Design Team should be recognizable as such without looking like an adapted vehicle, remarked Carsten Monnerjan, Head of Concept Design Munich. Abstract characteristics are translated so as to give a product that typical Audi look but without actually turning it into a car.
The styling is entirely new for a soccer table: its futuristic, progressive appearance affords a glimpse into future trends in design. When youre playing a game on the Audi Design soccer table, its dynamic character conjures up the atmosphere of a modern, architecturally appealing soccer stadium, added Monnerjan.
Typical Audi Design traits are a functional formal idiom that reinforces the soccer games dynamic appeal, as well as the clear lines that surround fluid surfaces. This design object comes across as extraordinarily elegant an utterly new attribute for a soccer table. You feel an almost irrepressible urge to try it out when you see it akin to the sentiment experienced upon seeing a thoroughbred sports car.
The flat, trapezoidal body that envelops the table length-wise is rounded off by the continuous aluminum surround strip and seems to float on frame-type legs. The players, too, have been specially created for the Audi Design soccer table. The color scheme is modern and reductive, using white and anthracite metallic. Matt and bright surfaces and the finely brushed aluminum surround enhance the sophisticated look only the block-cut acrylic glass has the classic, glowing green color of a lush soccer pitch.
The Audi Design soccer table has been realized in close collaboration with the Product, Interior and Color and Equipment design areas, and was one year in the making. The design object is intended to draw an analogy to Audi automotive design studies that provide a foretaste of future products and shapes. We have accomplished an exciting design study in the Audi soccer table and it even looks good upside down! declared Monnerjan in praise of the Design Teams work.
In view of the companys association with several internationally successful soccer clubs, the particular challenge facing the Audi Design Team was to create a popular leisure article that unquestionably reflects Audis sophisticated formal idiom. The result is a lifestyle product that is worthy of comparison with the highest-quality products on the market. At the moment only one prototype of the soccer table exists. It has not yet been decided if this design study will go into series production.
AUDI AG sold a total of 964,151 cars in 2007 and thus achieved its twelfth consecutive record year. With revenue of €33,617 million and profit before tax of €2,915 million, the company attained its best figures ever. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). At the end of 2007, production of the Audi A6 started in Aurangabad, India. The company is active in more than 100 markets worldwide. AUDI AGs wholly owned subsidiaries include Automobili Lamborghini Holding S.p.A. in SantAgata Bolognese, Italy, and quattro GmbH in Neckarsulm. Audi employs about 54,000 people worldwide, including 45,000 in Germany. The brand with the four rings invests more than € 2 billion each year in order to sustain the companys technological lead embodied in its “Vorsprung durch Technik” slogan. Audi plans to nearly double the number of models in its portfolio by 2015, from the 25 currently on offer to 40.