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    January 21, 2011


    Source: Audi AG



    · Celebrities from the worlds of industry, sports and show business meet in
    Kitzbühel

    · Spontaneous duet by singers Jamie Cullum and Amy Macdonald

    · The new Audi A6 – star of the red carpet at the Hotel Zur Tenne



    Ingolstadt/Kitzbühel, – For some it’s the most famous downhill
    ski race in the world; for others it’s the social highlight of the winter. Downhill
    racers and athletes from the Audi family opened the 71st Hahnenkamm weekend in
    Kitzbühel Friday evening with prominent guests from show business and industry.
    Once again, Audi Night in the Hotel Zur Tenne fulfilled all expectations.



    Rupert Stadler, Chairman of the Board of Management of AUDI AG, and Peter
    Schwarzenbauer, Member of the Board of Management Marketing and Sales,
    welcomed a large group of guests to Kitzbühel that included the actors Veronica
    Ferres, Ralf Möller and Thomas Heinze, model Eva Padberg, moderators Kai Pflaume
    and Johannes B. Kerner and athletes like the former skier Hermann Maier and the
    former biathlete Kati Wilhelm.



    At the start of the evening, the 420 invited guests were treated to an introduction to
    one star currently causing a furor on the streets of Germany. All eyes were on the
    new Audi A6 as it stood on the red carpet at the entrance to the hotel. This provided
    the guests, who drove up to the event in 90 Audi VIP shuttle vehicles (Audi Q5, Audi
    Q7 and Audi A8 L), with a very special kind of reception.



    The guests got a fascinating first-hand impression of what it’s like to chase a world
    record down the “Streif” and “Ganslern” slopes of the Hahnenkamm, as Werner Heel
    (Italy), Marcel Hirscher (Austria) and the slalom, downhill and Super-G champions
    from 2010, Felix Neureuther (Germany) and Didier Cuche (Switzerland), recounted
    their experiences. The tales impressed even two-time German Touring Car (DTM)
    Champion Mattias Ekström and Le Mans winners Mike Rockenfeller and Tom
    Kristensen, who, as long-time Audi race drivers, are used to high speeds and
    demanding challenges themselves.



    Former professional skier Marco Büchel started off the evening. Kitzbühel holds
    fond memories for Büchel: In 2008 the popular Lichtenstein-native won the
    downhill competition on the demanding “Streif” slope.
    While the athletes bid farewell early enough to prepare for their races, the guests
    partied well into the night. After an exciting meal from new head chef Thomas
    Seifried, the crowd enjoyed a highlight that was as spectacular as it was unplanned.
    English singer Jamie Cullum, the top act of the night at Zur Tenne, who had put
    guests in a festive move with his hits “I’m all over it” and “Don‘t stop the music,”
    surprised the audience with a spontaneous duet with singer Amy Macdonald.








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