January 29, 2004
Audi of America, Inc. has announced the appointment of Axel H. Mees to Vice President in charge of Audi of America in the United States and Canada, effective March 1, 2004.
He will be responsible for continuing Audi’s task to firmly establish itself as a top-tier player in the North American luxury car market. Mr. Mees will report to Gerd Klauss, President and CEO of Volkswagen of America, Inc. and Volkswagen Canada.
Mees, 53, succeeds Len Hunt who assumes the position of Vice President in charge of the Volkswagen brand in the United States and Canada.
No stranger to luxury brands, Mees has worked for BMW for over 20 years, nearly half of which were spent in the United States. He held positions in Logistics, Overseas Assembly Operations, and the President’s Office at BMW AG; Vice President and General Manager Central and Southern Regions, BMW North America, Inc.; President, BMW do Brazil Ltda. and LandRover do Brazil Ltda.; and Vice President, Merchandising and Accessories for all brands of the BMW Group.
“Axel’s broad based automotive experience uniquely qualifies him to lead Audi as we prepare for an all-new range of products from Ingolstadt,” said Klauss.
Prior to joining BMW AG, Axel Mees worked for A.T. Kearney in Duesseldorf, Germany.
He earned a Master’s degree in Mechanical Engineering from Technical University, Hannover, Germany and a Master’s degree in International Business Administration from the American Graduate School of International Management, Phoenix, AZ.