June 3, 2008
Source: Audi of America
- de Nysschen expects market share increase
- Audi A4 and TT sales up
- Record May CPO sales
AUBURN HILLS, Mich. – Audi of America, Inc. announced today auto sales for the month of May totaling 8,534, a slight decrease of 2.9% from last years figures, however, the brand expects to record an increase in market share for the month. Audi Certified Pre-Owned (CPO) sales continued their record-setting trend; compared with last years May figures, CPO sales rose to 3,364 units, an increase of 42.7%.
Our recent advertising and marketing campaigns have driven consumer awareness and consideration of Audi to record levels, said Johan de Nysschen, executive vice president, Audi of America. With dealers reporting strong traffic, nearly 12,000 consumers chose to buy Audi in May. I look forward to continuing this trend as more consumers experience driving and owning an Audi.
As auto buyers nationwide adjusted to high gas prices and a tighter economy, Audis combined offering of luxury and fuel economy bucked industry trends. Nationwide, Audi sales of the A4 jumped 21.5%, the A4 Cabriolet grew by 12.5%, and the TT continued its successful run with a 5.1% increase.
To date, Audi has sold 36,820 vehicles in 2008, a 2.9% decrease over the previous year; CPO sales for 2008 total 15,454, an increase of 45.5% over 2007.
ABOUT AUDI OF AMERICA
Audi of America, Inc. offers a line of luxury vehicles that include the Audi A3 sport compact; the sporty A4 sedan, Avant and Cabriolet models; the high performance S4 sedan, Avant and Cabriolet models; the high-revving RS 4 sports sedan and Cabriolet; the all new S5 Coupe with 354 hp; the design-leading A6 sedan and Avant; the V-10 powered high performance S6 sedan; the Audi Q7 performance SUV; the new all-aluminum Audi A8 and A8L; the new S8 with V10 power; the all-new 2008 TT Coupe and Roadster models; and the all-new, all-aluminum R8, one of the most exclusive mid-engine sports cars in the world. For more information, please visit www.audiusa.com.