Audi R8 LMS Cup: 2014 even more attractive

It is only just two years old, but the Audi R8 LMS Cup has already left its mark on the Asian motorsport scene. Its international driver line-up, the venues in China, Macau, Malaysia and Korea and many marketing ideas grab the headlines. From supercar parades to the presence in large shopping malls, from 250 VIP guests attending the races to a show truck with exhibition models – Audi’s first one make cup has developed an unmistakable profile.

Audi sets new goals once again for 2014. After fielding 16 race cars in the debut season and 20 last year, it is planned that as many as 24 Audi R8 LMS should compete. The Cup also inspires the importers in Asia. Audi Korea, Audi Hong Kong and Audi Taiwan are also committed alongside Audi China.

While the fundamental elements of the Cup with its central race car preparation and support by Absolute Racing are retained, a new qualifying format generates even more excitement. Previously, only the qualifying session determined the grid. Now, only the grid positions for the first race are assigned. The fastest laps from race one are used to calculate the starting positions for race two.

In 2014, the Audi R8 LMS Cup makes the next step in its internationalization. The calendar will be more varied and builds on strong events. In addition to three races in China, the Cup starts in Malaysia, South Korea and for the first time in Japan. As a result, the GT race cars will be seen with the DTM and WEC in China, as well as at selected GT Asia rounds. Fans can also look forward to two races per weekend in 2014, which are broadcast live online at
www.audir8lmscup.com.

Calendar 2014
03–04/05 Inje (South Korea)
26–27/07 Fuji (Japan)
16–17/08 Sepang (Malaysia)
26–28/09 Guangzhou (China) – with the DTM
18–19/10 Shanghai (China)*
31.10–01/11 Shanghai (China) – with the WEC
*planned