Audi sales volume up 17 percent in August

By -

 

September 8, 2011


Source: Audi of America

· About 94,100 cars delivered worldwide

· Up 20.2 percent in Germany thanks to growing list of corporate customers

· Sales Chief Schwarzenbauer: “Pre-orders for the new A6 Avant much higher than we expected”

Ingolstadt – Growing demand in the world’s biggest sales markets have presented AUDI AG with yet another record month. The company delivered 94,100 cars in August, around 17 percent more than during the same month last year. The brand with the four rings confirmed its leading position in China with 28,068 cars sold, up 25.5 percent; in the United States, Audi continued its double-digit growth with an increase of 11.1 percent. Sales figures rose in Europe by another 13.7 percent – thanks in part to strong growth in the German market.


Audi sold 18,506 cars last month in the company’s home market, up 20.2 percent. Aside from the sustained popularity of Audi’s SUVs – the Audi Q5 and the Q7 – the significant gains for the Audi A4 Avant show that it is attracting large corporate customers. Sales of Germany’s top-selling model rose in August by 14.4 percent compared to the same month last year, to around 3,800 units.

The signs are also favorable for the A6 Avant, introduced by the company into its first markets in late August. “Our new A6 Avant is coming at precisely the right time,” said Peter Schwarzenbauer, AUDI AG Board Member for Marketing and Sales. “Orders for it are much higher than we expected.” Compared with the A6 Sedan, the A6 Avant makes up about 60 percent of the sales within the model family; last year Audi sold about 204,300 cars worldwide from the important model range.

In Europe Audi sold a total of around 44,200 cars, up 13.7 percent compared to the same month last year. Overall sales, at round 484,800 units, were 12.8 percent above the same period last year. In the United Kingdom, the third-largest export market for Audi, sales figures in August rose by 24.8 percent to 3,613 cars; total sales were 12.5 percent higher than in the same period of 2010. Sales declined in Spain and Italy; in contrast, Audi doubled its sales figures in Belgium in August to 2,777 units (+107%), and Audi achieved increased sales figures in Austria (1,268; +6%) and the Netherlands (1,289; +37%) as well. The significant growth in almost all Eastern European countries was led by further increases in demand in Russia – Audi sold 2,010 cars here, an increase of 35.9 percent compared to August 2010.

In China (incl. Hong Kong), Audi concluded the month of August with sales of 28,068 cars, an increase of 25.5 percent. From January to August, Audi sold 196,534 cars here, an increase of 28.6 percent compared to the same period in 2010.

In the United States the delivery figures for Audi of America grew by 11.1 percent: 10,201 customers chose an Audi brand car; for the year to date, this amounted to 75,256 customers, 15 percent more than in the same period of 2010.















Sales for AUDI AG

In the month of August

Cumulative


2011

2010

Change from 2010

2011

2010

Change from 2010

World

94,100

80,344

+17.1%

853,000

727,609

+17.4%

Europe

44,200

38,904

+13.7%

484,800

429,628

+12.8%

- Germany

18,506

15,394

+20.2%

165,020

142,336

+15.9%

- UK

3,613

2,895

+24.8%

75,128

66,752

+12.5%

- Italy

2,506

2,815

-11.0%

41,023

39,595

+3.6%

- France

3,258

3,410

-4.5%

41,500

33,950

+22.2%

- Spain

2,111

2,582

-18.2%

29,844

29,934

-0.3%

- Russia

2,010

1,479

+35.9%

15,800

12,579

+25.6%

USA

10,201

9,182

+11.1%

75,256

65,439

+15.0%

Brazil

501

300

+67.0%

3,209

2,019

+58.9%

Asia-Pacific

32,800

26,128

+25.5%

236,500

185,878

+27.2%

China

  (incl. Hong Kong)

28,068

22,358

+25.5%

196,534

152,782

+28.6%

- India

510

250

+104.0%

3,655

1,876

+94.8%






Resources:

  • Discussion Forum: AudiWorld Forums




  • Comments ()