•  
     
    P

    By admin


    May 1, 2012


    Source: Audi of America


    · Audi reports 16th consecutive month of record sales, marking the fourth-best month ever in U.S. for the brand

    · April new vehicle sales up 15% to 11,521 vehicles sold in the U.S.

    · Premium category vehicle sales (A8, A7, A6, and Q7) up 52% in April




    Audi today reported record-setting April sales with a 15% increase to 11,521 new vehicles sold, marking the 16th consecutive month of record sales in the U.S. April sales also marked the fourth-best month ever for the brand and set the all-time sales record for the month of April.


    “Audi’s progressive luxury positioning in the market clearly speaks to discerning consumers as they are seeking out the most technologically advanced vehicles in the market,” said Audi of America President Johan de Nysschen. “This is the fundamental reason why Audi has set record sales in sixteen consecutive months and will continue to register steady and sustainable sales improvements.”


    Sales of Audi premium category vehicles (A8, A7, A6, and Q7) jumped 52% and represented 31.2% of total April sales. Overall, sales improvements shown by Audi in the top tiers of the luxury sector accounted for 82% of the Audi April gain.


    Premium vehicle performance was bolstered by skyrocketing sales for the technologically advanced Audi A6, with a 136.8% sales increase for the month and a 100% increase year to date. Sales for the design-forward Audi A7 were up 91.2% from April 2011 results when the all-new model debuted. Audi luxury SUV performance was led by an increase in sales of the Audi Q5, with a 24.5% jump in April, and a 17.4% year-to-date gain. The Audi Q7 also performed favorably with an increase of 12.3% for the month as inventories remained lean.


    Highlights:

    • April 2012 ranks as the best April in Audi of America history, marking the fourth-best month ever in U.S. for Audi
    • Audi A6 sales up 136.8% compared to April 2011; YTD sales doubled compared to previous period.
    • Audi A7 sales increase 91.2%, compared to initial launch sales set in April 2011.
    • Sales of Audi Q5 increased 24.5% compared to April 2011; YTD sales up 17.4% compared to previous period.
    • Audi Q7 records 12.3% boost in sales compared to April 2011.
    • Sales mix for Audi TDI clean diesel models finish the month at 57.3% for the A3 TDI and 31.0% for Q7 TDI; sales of the Audi A3 increased a solid 7 percent for the month.
    • For the record-setting month of April 2012, three Audi models recorded year-over-year sales increases of 20% or more, including the Audi A6, the Audi A7, and the Audi Q5 models.
    • Audi April Certified Pre-Owned sales hindered by reduced availability of models to sell.


















    AUDI US SNAPSHOT       –YTD–
    Model Line April ’12 Actual April ’11 Actual Yr/Yr % change April ’12 YTD Actual April ’11 YTD Actual Yr/Yr % change
    A3 642 600 7.0% 2,329 2,277 2.3%
    A4 3,108 3,328 -6.6 11,794 12,009 -1.8%
    A5 1,420 1,437 -1.2% 5,131 5,021 2.2%
    A6 1,565 661 136.8% 5,146 2,573 100.0%
    A7 780 408 91.2% 2,805 408 587.5%
    A8 358 502 -28.7% 1,423 1,873 -24.0%
    Audi Q5 2,462 1,977 24.5% 8,432 7,183 17.4%
    Audi Q7 887 790 12.3% 2,842 3,027 -6.1%
    R8 92 114 -19.3% 335 393 -14.8%
    TT 207 201 3.0% 754 637 18.4%
    Total Audi Sales 11,521 10,018 15.0% 40,991 35,401 15.8%
    Total CPO Sales 2,863 3,609 -20.7% 11,649 11,736 -0.7%







    Resources:

  • Discussion Forum: AudiWorld Forums




  •  
     
    P