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    By admin


    June 1, 2012


    Source: Audi of America



    · Audi reports 17th consecutive month of record sales, marking the fifth-best month ever in U.S. for the brand

    · May new vehicle sales up 10% to 11,503 vehicles sold in the U.S.

    · Premium category vehicle sales (A8, A7, A6, and Q7) up 54% YTD




    Audi today reported record-setting May sales with a 10% increase to 11,503 new vehicles sold, marking the 17th consecutive month of unprecedented sales in the U.S. May sales not only represented all-time record total sales for the January-May period, but also marked the fifth-best month ever for the brand, exceeding more than 11,000 in total vehicle sales.


    “Consumers are responding favorably to Audi as 17 consecutive months of record-setting sales attests,” said Audi of America President Johan de Nysschen. “Audi’s progressive luxury and technologically advanced vehicle portfolio continues to set the pace in the high-end sector of the luxury car market.”


    Sales of Audi premium category vehicles (A8, A7, A6, and Q7) jumped 54% YTD and represented 34.2% of total May sales. Overall, sales improvements shown by Audi in the top tiers of the luxury sector accounted for 125% of the Audi May gain.


    May year-over-year results were buoyed by strong premium vehicle performance of the Audi A6 increasing 260.2% to 1,693 vehicles sold. Sales for the design-forward Audi A7 continued with 792 vehicles sold, while sales of the Audi R8 coupe jumped 14.6% to 47 vehicles sold in May.

    Highlights:


    · May 2012 ranked as the best May in Audi of America history, marking the fifth-best month ever for the brand.

    · Audi A6 sales up 260.2% compared to May 2011; YTD sales grow 124.7% compared to previous period.

    · Audi A7 YTD sales increased 194.8%, compared to previous period.

    · Sales of Audi Q5 increased 5% compared to May 2011; YTD sales up 14.4% compared to previous period.

    · Audi Q7 recorded an 8.8% boost in sales with 919 units sold, compared to May 2011.

    · Sales of the Audi R8 coupe rose 14.6%, accounting for 47 vehicles sold within the total 90 new vehicle sales for the sports car line in the month.

    · Audi A4 sales remained steady despite an inventory draw down in advance of the updated 2013 models just now reaching dealership showrooms.

    · Audi May Certified Pre-Owned sales jumped 16.9% compared to vehicles sales from April 2012.


















    AUDI US SNAPSHOT       –YTD–
    Model Line May ’12 Actual May ’11 Actual Yr/Yr % change May ’12 YTD Actual May ’11 YTD Actual Yr/Yr % change
    A3 629 664 -5.3% 2,958 2,941 0.6%
    A4 3,058 3,192 -4.2 14,852 15,201 -2.3%
    A5 1,264 1,438 -12.1% 6,395 6,459 -1.0%
    A6 1,693 470 260.2% 6,839 3,043 124.7%
    A7 792 812 -2.5% 3,597 1,220 194.8%
    A8 528 495 -6.7% 1,951 2,368 –17.6%
    Audi Q5 2,332 2,222 5.0% 10,764 9,405 14.4%
    Audi Q7 919 845 -8.8% 3,761 3,872 -2.9%
    R8 90 99 -9.1% 425 492 -13.6%
    TT 198 220 -10.0% 952 857 11.1%
    Total New Sales 11,503 10,457 10.0% 52,494 45,858 14.5%
    Total CPO Sales 3,346 3,470 -3.6% 14,995 15,206 -1.4%





    Resources:

  • Discussion Forum: AudiWorld Forums




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