- Audi launches Facebook Cause campaign to benefit The Nature Conservancys Tensas River Basin project to reduce carbon emissions
- Up to $25,000 will be donated to the voluntary carbon offset program, $1 for every Facebook user who joins at www.causes.com/natureconservancy
- The Audi TDI clean diesel engine reduces carbon emissions by 20% over gasoline and is 30% more fuel-efficient
HERNDON, Va., Jun 24, 2009 – Audi has committed to supporting The Nature Conservancy to help reduce carbon emissions as part of its public awareness campaign for Audi TDI clean diesel engines, which reduce carbon emissions by 20% over gasoline. Audi will donate $1 to The Nature Conservancys voluntary carbon offset program for every Facebook user who joins the cause at www.causes.com/natureconservancy, up to $25,000.
The donation will directly benefit The Nature Conservancy voluntary carbon offset program, which features the Tensas River Basin as its first project. The Tensas River Basin Project counterbalances carbon emissions by reforesting private lands to capture and store carbon, as well as to restore critical habitats to native species. Located in the Lower Mississippi Valley, the project will help to buy land, plant trees and to monitor the carbon benefits of these actions. Currently focused in the United States, The Nature Conservancy voluntary carbon offset program may soon expand to more places globally.
“Reducing carbon emissions through protecting and restoring forests plays a critical role in fighting climate change,” said Zoe Kant of The Nature Conservancy. “Audis contribution will provide necessary support to our voluntary carbon offset programs reforestation and forest protection projects, but it will also help us to bring the benefits of the project to a new audience of supporters.”
The Nature Conservancys goal of reducing carbon emissions aligns with broader Audi objectives. The recently introduced Audi TDI clean diesel engine reduces carbon emissions by 20% over gasoline and is 30% more fuel-efficient. The Audi donation to The Nature Conservancy augments a broad public awareness campaign in the U.S. to highlight the ways in which TDI clean diesel can help America reduce carbon emissions and achieve energy independence.
“Our engineers are always innovating to reduce our vehicles carbon emissions, and weve taken a giant leap forward with the introduction of the Audi Q7 TDI clean diesel this year,” said Johan de Nysschen, President, Audi of America. “But our commitment doesnt stop with our products; we want to promote reduced emissions through support of organizations like The Nature Conservancy, and also to spread the word about the benefits of reduced emissions.”
To join the Cause and trigger a $1 donation to The Nature Conservancy, courtesy of Audi, visit www.causes.com/natureconservancy.
To learn more about the broader TDI clean diesel campaign, check out audiusa.com/tdi to learn the truths about diesel and watch the TV spot. Also check out our Truth in Diesel video at www.youtube.com/audiofamerica.