Audi Twin Cup: the world’s best service teams

Maximum concentration instead of switching off and relaxing, precision work instead of holiday feeling: Participants in this year’s Audi Twin Cup world final discovered a whole new side to Mallorca. For two days, the best international service and technical teams from the Audi dealer network competed in an exciting final for the world championship title in the field of service. The premium manufacturer had invited 66 teams from 35 nations to the Balearic island; the winners were honored yesterday by Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG.

“Premium service worldwide is a personal concern of mine. It’s increasingly becoming a deciding factor for customers and is the key to our success at the dealership,” said Schwarzenbauer at the award ceremony of the Audi Twin Cup 2011. Earlier, participants competing in the international final had once again demonstrated their combined service expertise in theory and practice. Schwarzenbauer: “You all gave an impressive demonstration of what perfect service is all about: putting the customer at the center of everything you do, whenever he or she comes into contact with Audi.”

The Audi Twin Cup is traditionally an equal test of technical knowledge and systematic customer orientation. Only those participants who are able to combine both skills have a real chance of winning this challenging service competition. In the 2011 final, even greater emphasis than in previous years was placed on close and efficient cooperation between technicians and service advisers – a decisive prerequisite for perfect all-round premium service across all areas at the dealership. The joint task for the teams was to diagnose faults competently in prepared vehicles, find optimum solutions and exhibit exemplary personal skills when interacting with customers.

All 66 teams in the international final could actually consider themselves winners even before travelling to Mallorca: After more than six months of intensive preparation and hard competition, they won through in their national competitions in which a total of 3,000 teams worldwide comprising more than 9,000 technicians and service advisers took part – a new record. “The Audi Twin Cup gives people who are committed to providing excellent service every day an ideal platform for demonstrating their expertise and efficiency,” explains Bernd Hoffmann, Executive Director Service and Genuine Parts at AUDI AG.

This year the team from Senyildiz Otomotiv, Istanbul in Turkey came out on top. The Austrian team from Porsche Inter Auto GmbH & Co. KG, Vienna was the runner-up in the final on Mallorca, with the US team finishing third.

The Audi Twin Cup has been held once a year since 1996. All members of the Audi dealer network with a service contract with AUDI AG may participate.