Audi With Record Figures in the Asia-Pacific Region
Audi has started the year 2004 with sales records in the Asia-Pacific region. With a total of 22,321 vehicles sold, representing a 29.0 percent increase on the previous year, more Audi cars were sold than ever before in the first quarter. Audi also enjoyed the best March in company history, with record sales of 8,724 vehicles sold (up 31.0 percent). Sales of the Audi A8 increased at a disproportionately high rate and achieved growth rates of more than 200 percent.
With sales of 17,522 vehicles in the first quarter of 2004, China is the region’s largest growth market (up 44.0 percent).
“These record figures speak for themselves and confirm that our premium strategy in the Asia-Pacific region is on track. We are very confident that we’ll achieve another sales record for the whole of 2004,” says Ralph Weyler, Member of the AUDI AG Board for Marketing and Sales.
The Asia-Pacific region includes the markets of China, Japan, Australia, Taiwan and Singapore.