Best Month in Audi Company History: More than 100,000 Vehicles Sold for First Time
For the first time ever in the history of the company, Audi has achieved the record-breaking figure of more than 100,000 vehicles sold in one month. The company in fact handed over more than 103,000 vehicles to their new owners in the month of March, thus recording a rise of 10 percent compared with the same month of last year.
Audi sold a total of more than 248,000 vehicles in the first quarter. The result for this month is clear proof of the trust our customers have in the Audi brand, and the whole Audi team is delighted by this. Reaching the outstanding figure of more than 103,000 vehicles sold in one month signals clearly to me the great strength which our brand has. And it has also put us a step closer to our goal of exceeding the record-breaking figures achieved last year. At the same time, this all-time high is evidence of the success of our entire model range, commented Ralph Weyler, Board Member for Marketing and Sales at AUDI AG.
The main driving forces behind the worldwide growth in March were Europe (excluding Germany) with an increase of some 15 percent (around 53,200 vehicles) and China (including Hong Kong), up 20.4 percent (8,623 vehicles). The largest foreign market in March was Great Britain with 19,238 vehicles (up 19.8 percent). Audi also enjoyed a highly successful month in the US market with growth rates of 14.7 percent (8,020 vehicles).
Audi recorded particularly high growth rates in countries such as Russia, up 48.1 percent (1,140 vehicles), Switzerland, up 35.1 percent (1,569 vehicles), Sweden, up 35.2 percent (1,759 vehicles) and Belgium, up 16.1 percent (4,025 vehicles).
Audis upward trend in Germany continued: the high level of last year (25,784 units) was maintained with sales of 25,690 units. Having felt the effects of the increase in value-added tax at the beginning of January, we have now shown in March that we are making good progress. The Audi TT Roadster and the launch of the Audi A5 in mid-year will have a further positive impact on our sales, stated Jörg Felske, Head of Sales Germany at AUDI AG.