|September 9, 2010
Source: Audi of America
Eight industrial robotic arms from Audis production line in Trafalgar Square
10.4 metric tons of steel and servomotors can be controlled by smartphone
Outrace: installation by Clemens Weisshaar and Reed Kram
Ingolstadt, Like an immense mechanical octopus, the statistics are staggering: eight industrial robotic arms from Audis production line weighing some 10.4 metric tons altogether right in the middle of Londons Trafalgar Square. And you can take control of this octopus, whether you use your home computer thousands of kilometers away or your smartphone right in the square. The robots will write your personal text in light traces in the sky; afterwards, you will receive a video of it. This installation will come to life on September 16 when the London Design Festival opens.
Visit www.outrace.org to send the robots a message containing no more than 80 characters. LED headlights from the Audi R15 TDI racing car will be mounted at the tips of all eight mechanical tentacles. Weighing 1.3 metric tons each, these eight behemoths will project texts skyward, letter by letter at heights reaching 3.5 meters yet deviating no more than 0.2 millimeters. High-resolution SLR cameras will capture the resulting light paintings, which will then be combined to create a video.
Outrace is a project by designers Clemens Weisshaar and Reed Kram created specifically for the London Design Festival. The idea of letting the general public directly control a design installation via the Internet is the first of its kind. The same is true of online interactivity. The video messages will be released via the Outrace website and social-media sites (e.g. YouTube), and sent to contributors.
Messages will be chosen at random (language: English) and written in real time in Trafalgar Square. A streaming video at www.outrace.org and www.audi.com will allow people worldwide to view the light paintings 24 hours a day for eight days.
For more information about Outrace, please visit: www.outrace.org/press