“The extra hour” installation by Audi and the LEGO® Group at Design Miami/

Have you ever wished there were more hours in the day? Audi believes that by utilizing autonomous driving, it is possible to reclaim time previously spent driving. At this year’s Design Miami/ (Nov. 30 through Dec. 4) Audi will be showcasing their piloted driving concept RS 7 in a unique way – atop a gigantic clock face. 

Part of this clock is what Audi are calling “The extra hour”, symbolized by a huge 25 built from Lego toy blocks. The symbolism refers to time not wasted while focusing on driving in traffic, time that can be used for other tasks, such as catching up on email or other things normally not possible while driving.

Audi has already proven the effectiveness of their piloted driving RS 7 and other models, the largest hurdles will likely be regulatory at this point. Once the world is ready for self driving cars, Audi will be instantly ready. 

From the Audi press release:  “Audi and the LEGO Group share a passion for innovation and inventiveness,” said Nils Wollny, Head of Digital Business Strategy & Customer Experience at AUDI AG. “This passion is also especially valuable in the development of new products and business models that relate to autonomous driving.” William Thorogood, Senior Innovation Director at LEGO Creative Play Lab, added: “We hope to inspire the imagination and creativity of the visitors with this installation and encourage them to allow themselves this break from their everyday routine. The 25th hour is the perfect time for that.”