January 17, 2012
Source: Audi of America
· Keyes Audi of Los Angeles sold over 2,000 vehicles in 2011
· Market share in Los Angeles County has increased from five percent to 9.5 percent since 2004
· Growth driven by compelling vehicle launches, including the highly-acclaimed Audi A7
Audi today announced that local Los Angeles dealer Keyes Audi was the number one Audi dealer in the nation in 2011. Keyes Audi was the only dealer in the U.S. to sell over 2,000 combined new and Certified Pre-Owned vehicles last year.
“The Keyes organization is one of the most progressive, customer-focused and strategically-aligned dealer groups I have had the pleasure of working with,” said Mike Cagle, Director, Western Region for Audi of America. “As the number one dealer in the nation, Keyes Audi contributed to Audi’s record growth in 2011, and we’re proud of their accomplishment.”
Audi announced record U.S. sales of 117,561 vehicles sold in 2011, eclipsing the prior record of 101,629 vehicles sold in 2010. Marking the best year Audi has ever enjoyed in the U.S. market, year-end sales increased 15.7% over 2010. The Audi Western Region and Los Angeles area dealers have worked collectively to heighten local awareness of the Audi brand through improved dealer operations, facilities and key marketing activities, and in Los Angeles County alone, Audi market share has grown from five percent to 9.5 percent since 2004 – largely spurred by the successful launches of numerous models, like the Audi A5, Audi A7, Audi Q5 and Audi Q7.
In 2008, Keyes Audi, owned by Howard Keyes, completed an exclusive Audi Terminal Facility to better serve the Los Angeles market and create a design-inspired showcase for Audi products.
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