New Visitor Route Opened at Audi in Ingolstadt

The six-kilometre visitor trail in the A3 and A4 production plant at Audi in Ingolstadt has been reinterpreted: Dr. Jochem Heizmann, Board Member for Production, and Plant Manager Frank Dreves have just given the starting signal. Visitors now experience the entire production process – with additional display boards and exhibits – which is illustrated at eleven stations on the tour of the plant. These include the Press Shop, the Body Shop, the Paint Shop, final assembly and the testing area. The two new additions are “Electronics” and “Health Protection”. Around 120,000 visitors tour the plant in Ingolstadt every year.

“As a customer interface, our new visitor route is just as “premium” in nature as our products,” says Board Member for Production Heizmann. At the Electronics station, for example, the visitors find out that every vehicle must first of all be “taught” the necessary information. When the vehicle is first commissioned, all the data is centrally loaded into the car via a diagnostics cable, and distributed to the control units. The clear, easily comprehensible display boards provide the visitors with a comprehensive picture of the importance of electronics in a vehicle, and in its production.

At the second, completely new station on the tour, Health Protection, the services of the company doctors are explained, from the Audi check-up, through round-the-clock emergency cover, to nutritional advice.

The eleven visitor stations line the Sudstrasse, from hall A1 to A3. Their modern design creates a bright atmosphere. For example, the display boards at the various stations are no longer aligned to form an impenetrable wall, but allow further insights into the production plant. In addition to this, the curved aluminium illuminated canopies provide pleasant lighting.

“The new stations reflect our modern factory,” says Plant Manager Frank Dreves. “It was important to us for the visitor route to convey openness and transparency.”

Guided tours of the plant are offered for groups and for individual visitors. For reservations and further information, please contact the Audi Welcome Service (AWS), telephone +49 (0)800 2834444, fax +49 (0)841 89-41860, or by e-mail to welcome@audi.de.