March 18, 2009
Source: Audi of America
- Truth in 24 makes its coast-to-coast premiere at 8 p.m. EDT Friday on ESPN
- Film festivals are lauding the NFL Films documentary on the 2008 Le Mans title quest
- Media reviews already hail Truth in 24 as one of the greatest racing films ever made
Compelling films about car races are rarities for good reasons: The action is a blur, the circuits are spread out over great distances, helmeted drivers are nestled into cockpits and access to the teams that make these high-performance machines go can be hard to get.
All of which makes Truth in 24 a remarkable achievement. The full-feature documentary by NFL Films, co-produced by Chicago-based sports programmer Intersport, gives audiences unprecedented access to the human drama leading up to the annual 24 Hours of Le Mans, the worlds most grueling race which once captivated the likes of Steve McQueen and Paul Newman. After winning awards on the 2008-2009 film festival circuit, Truth in 24 will make its nationwide premiere on ESPN and ESPN HD at 8 p.m. EDT this coming Friday, March 20.
“As you might guess, Truth in 24 isn’t the kind of project NFL Films normally pursues, but every now and then something comes along that piques our interest, said Keith Cossrow, the NFL Films director behind Truth in 24.The chance to tell a story about one of the most dominant racing teams in history and one of the greatest sporting events in the world was one we could not pass up.
Our team dove headlong into a world we barely knew. We followed Audi Sport from Florida to California, From Italy to Germany, and spent nearly three weeks with them in France. We shot 4 races and over 150 hours of film and HD. We went from a novice crew of three at the 12 Hours of Sebring in March to a fully immersed crew of 30 at the 24 Hours of Le Mans in June. It was an intense, risky, grueling experience, and in the end an incredibly rewarding one. A lot like the 24 Hours of Le Mans, I guess, minus the driving 200 miles an hour in pitch black pouring rain at 3 o’clock in the morning.”
Never before had the Emmy-winning filmmakers at NFL Films attempted to produce a racing film. But in weaving signature NFL Films storytelling, 7-channel surround sound, vivid cinematography and a gripping narration by Hollywood action star Jason Statham, the directors produced whats already being called one of the greatest racing films, maybe one of the greatest sports documentaries, of all time.
Take it from motorsports experts and journalists whove previewed Truth in 24:
Truth in 24 is sure to become a classic, a rare view into racing that can captivate both enthusiasts and those around them who have never understood their enthusiasm. AutoWeek
“Truth In 24 is one of the best documentaries on motorsports to come out in years and will likely find a place on the shelf next to McQueen’s “Le Mans” in many fans’ collections for years to come. Motor Trend
Truth in 24 is such a welcome departure from Hollywoods idea of a motorsports movie. Road & Track
This documentary has fast become one of the best racing films of all time, and it’s definitely worth your time. AutoBlog.com
What works is how easily accessible the film makes Le Mans to non-racing fans. Variety
Performance competition fans and diesel fans you can now live in harmony in front of your televisions. LeftLaneNews.com
The cinematography is simply stunning with racing footage that truly provides a feeling of the speeds that these cars move. Even for someone who isn’t a racing fan, the behind the scenes human drama make Truth in 24 a compelling film to watch. AutoBlogGreen.com
It is our guess that Truth in 24 will go down as one of the all-time great racing movies and is a must-see when you have the opportunity. Fourtitude.com
An energetic, edge-of-your-seat look at the action behind the scenes of this glamorous and world famous event, Truth in 24 is both a dramatic and emotional story. Santa Barbara Independent
To arrange interviews with Director Keith Cossrow, please contact Cara Angelucci of NFL Films at +1 856-222-3500 x3782
To arrange interviews with executives at co-producer Intersport, please contact Chuck Johnsen at +1 312-644-5385
To arrange interviews with Audi Sport race drivers and team members, please contact Brad Stertz at +1 703-344-1320.
To learn more about Truth in 24, including movie trailers, information on the racing team and Audi drivers and screensavers, please go to www.truthin24.com
To find our more about the ESPN debut of the film, please consult local listings and go to the TV listings section at www.espn.com
ABOUT AUDI OF AMERICA
Audi of America Inc. and its 271 dealers offer a full line of German-engineered luxury vehicles. The Audi line up is one of the freshest in the industry with 23 models, including 12 models launched during model years 2008 and 2009. Audi is among the most successful brands globally. In selling one million vehicles worldwide in 2008, AUDI AG recorded its 13th consecutive record year for sales and profit growth. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.
- Related Content: www.truthin24.com
- Discussion Forum: Motorsports