Audi at the IAA 2015: the power of four
Stand-alone brand space dedicated to four key themes: Audi Sport, quattro, Audi Technologies and Audi ultra Sales chief Luca de Meo: “Unique combination of information and experience” Digital technologies link virtual and physical exhibits Audi is once again displaying bold exhibition architecture at the IAA International Motor Show. In place of a traditional convention booth, […] More »
Ingolstadt – A new skyline for Frankfurt am Main: Audi once again has a spectacular architecture in store for visitors of the International Motor Show (IAA). Constructed specially for the exhibition, the building invites visitors to consider the parameters for urban mobility from an unusual point of view. Inside, skyscrapers and entire city districts sprout from the ceiling to create “hanging cities”. Visitors walking through the pavilion experience the diverse requirements on future mobility and the technological innovations from Audi.