Audi turns the IAA upside down
Ingolstadt – A new skyline for Frankfurt am Main: Audi once again has a spectacular architecture in store for visitors of the International Motor Show (IAA). Constructed specially for the exhibition, the building invites visitors to consider the parameters for urban mobility from an unusual point of view. Inside, skyscrapers and entire city districts sprout from the ceiling to create “hanging cities”. Visitors walking through the pavilion experience the diverse requirements on future mobility and the technological innovations from Audi.