The Audi A8: Customisation

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The Audi A8: Customisation

August 28, 2007


Source: Audi AG


Article Index:

At-a-GlanceDesign and InteriorBodyEnginesChassisAssistance SystemsMultimedia SystemsEquipment and TrimCustomisationAudi A8 W12Audi S8Audi A8 W12 Security

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The way to aesthetic perfection

With the exceptional design and excellent craftsmanship of the Audi A8, the next step is almost a matter of course – customisation entirely according to the future owner’s wishes. Aesthetic perfection is obtained when the new Audi precisely reflects individual desires and wishes in terms of equipment, colours, materials and inlays.

The Audi A8 offers a range of design options as standard that is extraordinary even in the luxury segment. The wide choice of paint finishes and interior colours, inlays in the most diverse woods and colours, seats in cloth, Alcantara, Valcona leather, Natural leather or Satin Nappa leather give every A8 the look of a perfectly tailored suit.

A true one-off from quattro GmbH

The A8 becomes a true one-off with the Audi exclusive programme from quattro GmbH. Its remit being to fulfil requests for particularly exquisite features, it offers a virtually unlimited range of options, from which the customer can create the perfect automobile according to his/her personal taste and style. These requests are then turned into reality by hand and with the utmost skill.

The paint finish sends out the most striking signal, of course. Audi exclusive offers seven customised paint finishes: Morning Dew, metallic, for example, or Velvet Purple, pearl effect. However, between black and white there lies a limitless variety of colour options, nuances and shades. Virtually all of them can be realised as a one-off by quattro GmbH – always on condition that the high quality standards in terms of material and durability can be met.

Creativity and finest quality

Audi exclusive not only stands for creativity and making individual dreams come true, but also for exclusively selected materials, meticulous craftsmanship and great attention to detail. The various types of leather have been chosen for their breathability, durability, sumptuousness and feel and are ideal for use in automobiles. Audi exclusive leather is remarkably breathable and has a high level of water vapour permeability, which is very important for seating comfort. With regard to leather colour options, the Audi exclusive programme offers a comprehensive selection which the customer can combine at will. Whether harmoniously coordinated tones are preferred or a subtle contrast – beauty as always is in the eye of the beholder.

The woods featured in the Audi exclusive programme are root burls and trunks from trees grown in sustainable forests. They are cut, stored and then softened in hot steam for up to 100 hours. These later become delicate sheets of wood, which in 40 operations – pressing, sanding, staining, varnishing and polishing to name but a few – are transformed into the exclusive inlays featured in the Audi customisation programme.

The Audi exclusive range also includes a coolbox with bar compartment in the rear seat back and a folding table on the back of the front passenger seat, which can be operated manually or electrically. Even a fold-out leg rest is available for the front passenger seat.

In addition, the A8 offers state-of-the-art communications technology as an option. At the rear of the luxury saloon, there is not only a charging cradle for the car phone handset but also the multifunctional communication unit with fax, scanning, printing and telephone function. The system also features standardised interfaces for laptops and PDA systems.

If desired, the A8 comes with Rear Seat Entertainment (RSE). The system consists of two independently controlled monitors in the head restraints of the front seats and can be operated via the MMI Multi Media Interface.

TV programmes as well as DVDs from the on-board system can be watched on the monitors. Sound output is via the vehicle’s own speakers or via headsets, as preferred.

The equipment, data and prices stated here refer to the model range offered for sale in Germany. We reserve the right to make changes. Errors and omissions excepted.


Article Index:

At-a-GlanceDesign and InteriorBodyEnginesChassisAssistance SystemsMultimedia SystemsEquipment and TrimCustomisationAudi A8 W12Audi S8Audi A8 W12 Security

D3 Audi A8 Photo GalleryD3 Audi S8 Photo GalleryAudi A8/S8 Discussion Forum


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