November 10, 2005
Source: Audi of America
AUBURN HILLS, Mich. – Audi of America, Inc. announced today that the premiere broadcast of its original documentary Trends through the Lens presented by Audi will air on A and E Network on Thursday, November 10, at 10 p.m. ET/PT.
Earlier this year, Audi and the American Film Institutes AFI FEST selected three up-and-coming directors, Kristina Robbins-Higgins, Jonathan Levine, and Shawn Ku, to embark on a cross-country journey to make short films uncovering emerging trends across the United States. The filmmakers and their crews drove all-new Audi A3s as part of the vehicle launch initiative, and they were equipped with cutting edge editing equipment, cameras, and audio gear from Apple, Sony, and Bose, respectively. They had three weeks to shoot footage and three weeks to edit their films. The filmmakers resulting works will be featured in Trends through the Lens presented by Audi. For more details about the filmmakers journeys, visit www.audiusa.com/A3.
The documentary combines the timely, provocative commentary of Daniel Pink, best-selling author of Free Agent Nation and A Whole New Mind, with the idealistic, often entertaining, quests of these three young filmmakers. Pink is also a contributing editor at Wired and pens the Yahoo! Finance Trend Desk column.
True to its innovative heritage, Audi constantly seeks to discover whats next and the filmmakers did an outstanding job of revealing trends currently affecting our society, stated Stephen Berkov, Audis Director of Marketing. We are proud to offer viewers this original content and hope they enjoy the artistic craftsmanship demonstrated by these young talents.
The airing of Trends through the Lens on A and E Network is part of a larger integrated partnership. This is a great example of two great brands coming together in a natural and mutually supported effort. A and E Network shares in Audis pursuit of whats next and is excited to provide this innovative offering to our forward-thinking viewing audience, said Peter Olsen, SVP National Advertising Sales.
Trends through the Lens and the Step Ahead with Audi A3 filmmaker competition were both produced by MVP Collaborative, www.mvpcollaborative.com, located in metropolitan Detroit.
Audi of America is headquartered in Auburn Hills, Michigan, and markets performance-oriented European luxury vehicles: the A3, A4, A6, A8 L, and TT. The all-new Q7, from the creator of quattro®, arrives at dealerships in mid-2006. For more information about additional Audi-related events and corporate news, visit www.audiusa.com.
About A and E Network
Now reaching more than 88 million homes, A and E Network brings viewers the Art of EntertainmentTM through a unique combination of three genres – The Art of Biography, The Art of Documentary, and The Art of Drama. A brand synonymous with excellence in television, A and E Network offers a diverse mix of programming ranging from critically acclaimed original series and movies, to innovative documentaries, to the Emmy Award-winning Biography® series, to dramatic specials, feature film presentations, and contemporary performances. In 2004, A and E Network holds the distinct record for the most Primetime Emmy nominations (24) for a basic cable network.