A4Driver

These must be seen to be believed: Radical!
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clone1008

Now that's cool! "Audi has no plans to utilize this technology yet" as stated in the video.

steelersmb

Just what we need though, another reason for people behind you to be distracted and run into you because they were watching your lights.

yvantheterrible

The use of OLED is a brilliant idea but I would hate the design shown in the preview on my car, it would be a no go for me.

JDA_yeg

I agree, OLED technology in itself is an excellent technology but I don't think it should be used in car exterior. The "water"-like motions look odd and tacky, doesn't look nice at all and it is very distracting.

Also, OLED isn't as bright as LED and being of organic material; they degrade in quality and luminescence over time. And it costs like 1000x more!!!

kurtatx

I love the tails the way they are. That's a cool demo, but it's too busy for implementation.

SFV A4

More of a show than a safety feature. Would never make it.

Dan in St. Louis

I wonder if they could be programed to spell "BACK OFF!"