Originally Posted by trcox57
Sound quality in my 2008 is very good .i was trying to find a car with the B&O stereo.....gave up but very happy with the base equipment.
I have a B&O system, and my previous A8 had a Bose. I have to admit, I think that the Bose was very nice. In fact, I would be upset if I spent the original six grand on the B&O after switching from the Bose. The B&O looks great and everyone thinks the moving tweeters are cool, but it is somewhat flat sounding to me compared with the Bose. One major difference is the sound quality at all volume levels on the B&O. There is impeccable clarity even when its painfully loud, but I don't listen music that loudly. Plus, I often listen to satellite radio and the compression is noticeable at volume anyway.
I was at the Detroit Auto Show in mid 2000's when Audi debuted the B&O. They gave one-on-one demos of it and I was very impressed at the time, but now owning one, my feeling has waned a bit.
In any case, I think either sound system option on the A8 has a very nice radio that will fill the cabin with sound easily. The car is quiet enough to let you listen at any volume and enjoy. If you want a little more bass, the Bose may be a better option. If you want to listen at blaring sound levels with absolute clarity, pay for the premium system. It will only take a short test drive with a favorite CD to confirm that the Audi will outperform the BMW and Ford sound systems (in every other way, too).