Looks like Audi's answer to Subaru. Not bad though...
I like it, and it's very practical for skiing/hiking/roadtrips here in the Pacific NW. But for it to be interesting at all, it would need to come with a manual transmission. S-Tronic, while a phenomenal automatic, isn't as satisfying to drive as a good 6-spd manual. (This is a personal preference. I don't mean to dig up the whole "DSG is actually a manual" debate.)
Also, I was surprised the press release said Haldex, not Torsen. Is this based on the A3 rather than the A4? Haldex is fine with me; an automatic is not.
The quattro permanent four-wheel drive system is a matter of course on an Audi with offroad potential. A Haldex clutch ensures that traction is precisely distributed according to the situation. The sporty Audi S tronic dual-clutch gearbox executes gearshifts in a matter of milliseconds.