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Audi's controversial Super Bowl ad

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Old 02-03-2017, 09:33 AM
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Originally Posted by savi01
I don't understand why there is such negative feedback for the ad.. I'm sure the message could have been presented differently but still, all the calls for a boycott and the insane reactions from people.. I just don't get it.

It seems that these days, everyone just wants something to jump on and tear apart and get angry over, and let their thumbs go wild on twitter. The sensitivity level is unbelievable.
+1 to that
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Old 02-03-2017, 09:55 AM
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Originally Posted by HyperS4
Ive never heard of that law. Apparently neither has any woman in the US complaining about making less than their male counterpart.

Regardless, I dont think less of the ad, I think it's timely and relevant.
It has been the law in the US for over 50 years:

https://en.wikipedia.org/wiki/Equal_Pay_Act_of_1963
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Old 02-03-2017, 09:59 AM
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Maybe there was something in the audio I missed but I thought it was great. Inclusive of women in the car/sports scene. What's the issue?
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Old 02-03-2017, 10:10 AM
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I don't think it's controversial, especially since Audi chose to tell it from a Dads perspective. I like it and I think it has a good message.
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Old 02-03-2017, 10:11 AM
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Originally Posted by Kenneth Peter Delgado
Maybe there was something in the audio I missed but I thought it was great. Inclusive of women in the car/sports scene. What's the issue?
It has nothing to with the Audi cars. Audi's job is to promote its cars not to stir the political pot by bald-faced pandering. I agree with an earlier poster that this ad won't sell more cars and will rub some people, me included, the wrong way.

For what it's worth, I have worked in professional environments with women for many years and have never observed or been made aware of any differences in pay between men and women doing the same or similar jobs. I'm not saying it doesn't happen, but why is it any of Audi's business? Bad move in my view.
Last edited by KevinB656; 02-03-2017 at 10:44 AM.
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Old 02-03-2017, 10:41 AM
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I'm not a fan of the ad because it does not seem relevant to the Audi brand or a particular vehicle. Budweiser did a similar ad that I didn't love but at least it tells a meaningful story that relates to the brand. https://www.youtube.com/watch?v=7ZmlRtpzwos
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Old 02-03-2017, 10:44 AM
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The real question is what is Audi's end goal with the ad? To make a statement about the alleged inequality of women's pay or value? Or to sell Audi vehicles? If the latter, the ad has little relevance to or creates a desire for prospective purchasers. Unless it's a father considering purchasing an A8 for his prepubescent daughter which would presumably sit in the garage until she's old enough to get a driver's license.
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Old 02-03-2017, 11:26 AM
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I think Audi should do a different ad explaining while their customers cars are all held at the port and not being released to the dealerships. Now that would be a better ad.
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Old 02-03-2017, 12:12 PM
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Originally Posted by Frank_NJ
I think Audi should do a different ad explaining while their customers cars are all held at the port and not being released to the dealerships. Now that would be a better ad.
Good point.
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Old 02-03-2017, 01:08 PM
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Originally Posted by Frank_NJ
I think Audi should do a different ad explaining while their customers cars are all held at the port and not being released to the dealerships. Now that would be a better ad.
I agree with gguy, good point.

The ad could have a diverse group of women and men peering through a chain link fence at a storage lot full of A4's wondering if theirs is in there.
Last edited by Q5 Bob; 02-03-2017 at 02:27 PM.
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