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Old 06-01-2014, 04:31 AM   #1
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The dealer we are working with told us he is not required to accept the ACNA discount if he does not want to. Is that true?

Should the 6% ACNA discount apply to the $895 freight charge, as well as the $145 and $920 charges for the port installed supercharged fender badges and trailer hitch?

Also the dealer is telling us if we want to use the ACNA discount he can't waive a $490 regional advertising fee and $299 dealer documentation fee. Are these charges bogus?

Many thanks in advance for your help.
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Old 06-01-2014, 04:48 AM   #2
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Assuming the program is the same this year as it was last year, we learned that it is indeed up to the individual dealer to set price and accept or reject any special offers they want. We found some who would honor it and some who said they would not. But when threatened to shop elsewhere, most agreed to honor it, but one still did not. YMMV.

In terms of fees, anything over the invoice of the car (and even then some) is a tacked on fee. Some legitimately cover the dealers expenses, but most are inflated to eek out additional profit. Unlike other cars I've purchased, in our area, it has been difficult to get Audi dealers to bend on some of these. Depends a lot on competition in your area.

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Old 06-01-2014, 05:17 AM   #3
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I contacted my regional director (Deep South) for guidance on Dealers accepting the discount. He knew for sure that one in my State did and suggested I contact locally also.
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Old 06-01-2014, 06:03 AM   #4
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FWIW, Audi reimburses the dealer 2% of the 6% ACNA (or Partner Supplier) discount. This results in the dealer supporting 4% of the total discount from their pocket. (Invoice cost is 7% less than retail sticker price). Since many dealers will have to discount 4% in any case to remain competitive in most markets, they actually like the ACNA program. That said, if a dealer's allocations on a particular new year model is low, they are loathe to discount it much at all so 4% may be too rich for them and they may not want to participate in the ACNA program.

The ACNA discount does indeed apply to the freight amount and any factory installed options. It does not apply to dealer add-on charges or gov't fees. If an option is listed on the car's Moroni window label, it's included.

It is typical for dealers to tack on any charges they can get away with. Co-op ad fees are reimbursed to a large extent by Audi when a dealer advertises so when I see this one I cringe as it's just an excuse to get back any lost profit from a discount they can (and a cost of doing business; what's next, a $50 fee to cover the coffee and donuts in the waiting room?). After doing business with my dealer for 10+ years, they charge me about $200 for "prep" in a new car and that's it (plus gov't licensing fees and sales tax of course). All of this is negotiable to a degree, even with the ACNA discount, especially if you have more than one Audi dealer (and BMW/Mercedes dealers) in your area.
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Old 06-01-2014, 07:27 AM   #5
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FWIW, Audi reimburses the dealer 2% of the 6% ACNA (or Partner Supplier) discount. This results in the dealer supporting 4% of the total discount from their pocket. (Invoice cost is 7% less than retail sticker price). Since many dealers will have to discount 4% in any case to remain competitive in most markets, they actually like the ACNA program. That said, if a dealer's allocations on a particular new year model is low, they are loathe to discount it much at all so 4% may be too rich for them and they may not want to participate in the ACNA program.

The ACNA discount does indeed apply to the freight amount and any factory installed options. It does not apply to dealer add-on charges or gov't fees. If an option is listed on the car's Moroni window label, it's included.

It is typical for dealers to tack on any charges they can get away with. Co-op ad fees are reimbursed to a large extent by Audi when a dealer advertises so when I see this one I cringe as it's just an excuse to get back any lost profit from a discount they can (and a cost of doing business; what's next, a $50 fee to cover the coffee and donuts in the waiting room?). After doing business with my dealer for 10+ years, they charge me about $200 for "prep" in a new car and that's it (plus gov't licensing fees and sales tax of course). All of this is negotiable to a degree, even with the ACNA discount, especially if you have more than one Audi dealer (and BMW/Mercedes dealers) in your area.
Thanks, your response was very much what I expected. One more question...does the discount apply to PIO's (Port Installed Options) such as the Supercharged badges and trailer hitch?
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Old 06-01-2014, 08:18 AM   #6
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I contacted my regional director (Deep South) for guidance on Dealers accepting the discount. He knew for sure that one in my State did and suggested I contact locally also.
How do you find the name and number of your AOA regional director?
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Old 06-01-2014, 09:04 AM   #7
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How do you find the name and number of your AOA regional director?

http://www.audiclubna.org/chapters

Copy this link and then click on your region. Contact information is available. Phone, email address.
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Old 06-01-2014, 09:35 AM   #8
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The ACNA discount does indeed apply to the freight amount and any factory installed options. It does not apply to dealer add-on charges or gov't fees. If an option is listed on the car's Moroni window label, it's included.
Unless the ACNA discount works differently than the Supplier Discount, the 6% does NOT apply to destination charge:
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Old 06-01-2014, 06:40 PM   #9
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Unless the ACNA discount works differently than the Supplier Discount, the 6% does NOT apply to destination charge:
Hmm. I thought I read from others that the recent (for MY2014) ACNA program included freight in the discount. Either the ACNA program is different in that respect or it's incorrect info. unfortunately there are no specifics on the ACNA website so someone who took advantage of it this last year will have to confirm either way.

As to port accessories, I would imagine if they're included on the manf Moroni label the discount would apply. If not on the label, no.
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Old 06-02-2014, 06:20 AM   #10
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Thanks, your response was very much what I expected. One more question...does the discount apply to PIO's (Port Installed Options) such as the Supercharged badges and trailer hitch?
I can confirm that the 6% is off port installed and off destination fees as well took delivery of A6 in Feb.
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Old 06-02-2014, 07:50 AM   #11
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I can also confirm that the ACNA 6% does include port installed options/destination charge. I was able to get 7% off my SQ5 (5/15/14) delivery without bringing my membership to the full 6-mo waiting period as well. The 7% was applied to the final price on the Monroney sticker. As always, YMMV.
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Old 06-02-2014, 10:26 AM   #12
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Unless the ACNA discount works differently than the Supplier Discount, the 6% does NOT apply to destination charge:
ACNA membership simply gives you access to the Supplier Program, so it's the same discount. Some dealers may just miscalculate and therefore give you slightly extra off than they have to, but it's not like the 2% on destination they're not getting from AoA is going to matter to them.
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Old 06-02-2014, 10:45 AM   #13
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The dealer we are working with told us he is not required to accept the ACNA discount if he does not want to. Is that true?

Should the 6% ACNA discount apply to the $895 freight charge, as well as the $145 and $920 charges for the port installed supercharged fender badges and trailer hitch?

Also the dealer is telling us if we want to use the ACNA discount he can't waive a $490 regional advertising fee and $299 dealer documentation fee. Are these charges bogus?

Many thanks in advance for your help.
Sounds like they just don't want your business. No dealership should be charging the customer the cost of advertising and dealership fees, that's crazy. But I guess if they can dump that on an unsuspecting customer, they will try it. Or if they tell you they are "waiving" these fees, then it sounds like you are getting such an AMAZING DEAL. Hahah. The $895 Destination Fee is the only standard charge that is normally paid by the customer.
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Old 06-02-2014, 11:14 AM   #14
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Sounds like they just don't want your business. No dealership should be charging the customer the cost of advertising and dealership fees, that's crazy. But I guess if they can dump that on an unsuspecting customer, they will try it. Or if they tell you they are "waiving" these fees, then it sounds like you are getting such an AMAZING DEAL. Hahah. The $895 Destination Fee is the only standard charge that is normally paid by the customer.
"Just because you seem like a nice guy, we'll waive the $1476 Bend The Customer Over fee."

But yeah, destination is universal, and of course TT&L fees for the state. All the various "advertising" and "documentation" fees are bogus, but that's where I like settling on the OTD price so if they want to charge $5K in fees and sell the car itself for $5K less, why should I care as long as I'm paying what I feel is a fair total price?

At a reasonable dealer that does include some of the "extra" fees, it'd probably just be something like a $200 "documentation fee", which in the grand scheme isn't a huge deal (especially if you got 7% off or something). But when they quibble over the 4% they'd have to discount via Supplier (as AoA reimburses 2%) and throw in additional bogus fees? Definitely sounds like they don't like making money and you should take your business to any other dealer in range.
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Old 06-02-2014, 12:56 PM   #15
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Sounds like they just don't want your business. No dealership should be charging the customer the cost of advertising and dealership fees, that's crazy. But I guess if they can dump that on an unsuspecting customer, they will try it. Or if they tell you they are "waiving" these fees, then it sounds like you are getting such an AMAZING DEAL. Hahah. The $895 Destination Fee is the only standard charge that is normally paid by the customer.
I was surprised at the dealership when I saw the Regional Advertising fee as well, and the dealer said it was charged to all customers. I went home and did a bit of research, and everything I read online verified that Audi dealerships now do charge this fee, and it is standard to do so. A quick google search of "Audi Regional Advertising Fee" brings up various articles on the subject.
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Old 06-02-2014, 01:16 PM   #16
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Dealers may try to pass it on but not every buyer will accept paying it.
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Old 06-02-2014, 01:50 PM   #17
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I was surprised at the dealership when I saw the Regional Advertising fee as well, and the dealer said it was charged to all customers. I went home and did a bit of research, and everything I read online verified that Audi dealerships now do charge this fee, and it is standard to do so. A quick google search of "Audi Regional Advertising Fee" brings up various articles on the subject.
Well I guess at the end of the day, it's like "idale" said, what's the bottom line? I could say, I am giving you this car for FREE, however there's a $50k ABC fee, so in the end you are paying $50k. Just like some argue, I didn't have to pay Destination Fee, my dealership waived it, so I was lucky; however they paid MSRP for the car. LOL, so in reality, you got $895 subtracted off of MSRP and you paid the Destination fee.

I got my car through ED, so I'll let the other buyers comment on whether this Regional Advertising Fee is legit. I'm sure they can ask you to pay it, and you can refuse to pay it. That's where supply/demand, plus your negotiating skills come into play.
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Old 06-02-2014, 05:56 PM   #18
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Well I guess at the end of the day, it's like "idale" said, what's the bottom line? I could say, I am giving you this car for FREE, however there's a $50k ABC fee, so in the end you are paying $50k.
The OP started the thread referencing the ACNA 6% discount. Therefore, the purchase price of the car is already defined so the specific add-ons being discussed are indeed germane.
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Old 06-03-2014, 10:59 AM   #19
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One more question. Do I need to be a member for 6 months at the time I order the car, or merely at the time I take delivery?
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Old 06-03-2014, 11:08 AM   #20
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ACNA membership matters at the time of delivery, not the time of ordering (although you may want to address it at the time of ordering if you are negotiating the price at that time).

The discount requires six months of membership prior to delivery, but there are two potential alternatives: (1) if you sign up for a lifetime membership ($750 IIRC), then the six-month requirement does not apply; and (2) some dealers are willing to waive the six-month requirement even if you just sign up for an annual membership.
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Old 06-03-2014, 11:08 AM
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