Perplexed given todays technology - New Q5 ordered
So yesterday I pulled the trigger and ordered the Mrs' a new Q5 2.0T (Ibis White, Chestnut Leather, Prem+, MMI, Sport Interior, 19" wheels, B&O, Side Assist, Protection package). Having been a long time Audi owner (A6 Wagon, A6 Sedan, 2 A4's) I "stepped" away from the brand in the early 2000's as quality was not there. However, based upon everything I read (and I researched the heck out of this), I thought, ok, lets give it go. In fact, when I bought my BMW last year, I was VERY close to buying the A4 instead... So why the post (perhaps a rant - I hope Audi monitors these boards and reads this)?
Audi - a premium car brand by any standard. Wonderful technology in the cars (MMI is actually pretty sweet), outstanding design/appeal/performance etc... Accept.... ugh, not user friendly in terms of the ordering or building excitement. Why?
First of all, whoever is designing your website needs to be fired (is it the same people who worked on the Obama-care site?). If you want to build a car with standard packages it is great - but what about all the accessories? No where to be found. Make it easier to understand what comes with what.
Next - you sell to a certain demographic. A demographic I might add that is technology savvy. A group that, generally speaking, are car enthusiasts; otherwise they would be buying a run of the mill Lexus or Acura (and no offense to friends of those brands )
Last February I ordered my BMW. Within a week, the dealer called me with my VIN, from there, I could track my order from pre-production, to production, to paint shop, being built, finishing touches, going to port, on the boat (which was tracked separately), arrived in port, passing through QA, on truck, arrived at dealer... I was so excited by the time the car came in, I had 3 other people convinced they wanted one (2 people actually bought a similar car).
Then again, maybe Audi simply doesn't have as many cars custom ordered as other brands so there is not need for it. Just my opinion, but I think if Audi improved the website, created the ability for buys to virtually watch the process, the buzz of the brand would be enhanced greatly...
Am I alone in this view?
On Order: 14' Q5, Ibis White, Chestnut Interior, Prem+, MMI, Sport Interior, B&O, 19" 5 Star, Audi Side Assist, Audi Protection Package
Mine: 13' 328XI, Sapphire Black, Black leather w/red stitching, Premium, Sport Package, Tech Package, HK Sound, Cold Package and a ton of smiles
The Mrs': 11' MB 350ML 4Matic - Black/beige, Premium, Nav, Running Boards, Chrome Package, Full Cold Package, NAV, HK Sound - will be traded in and not missed.
Voice of michael jackson "you are not alone!"
Hit all points. Someone on European Delivery forum post similar thread.
Here is his post:
To become a leader in ED, I feel Audi needs to develop a concierge mentality.
With 200 EDs a year, an average of 17 a month, the ED program ought to easily
give personal attention to each customer and their specific needs and interests.
Sort of a boutique experience.
It needs to wake up, read every post in
this forum and listen to its customers. It needs to check out BMW and M-B, and
figure out why they seem to do a much better job communicating with and
supporting their ED customers, and helping them plan the delivery experience and
From my experience so far, AoA ED has been doing everything possible to turn me off by just ignoring me.
Not responding to emails, not sending the promised confirmation / welcome packet (which the website says I
should receive after two weeks) and providing no help with planning my delivery,
especially addressing the winter tire issue.
Audi ED responds promptly to my questions when they come through my dealer (who uses the same email
address from what I can tell), but seems to avoid any direct contact with me,
the customer. At this point I have ticketed my flights, booked my hotels,
coordinated elaborate plans with friends and family, and yet I have received no
official correspondence or confirmation from AoA. I feel that I'm dealing with a
Leadership? Not exactly. Building brand loyalty? Hardly. Customer satisfaction? Not so far. It really is too bad.
I'm sure I'll have a great time when I finally get there. I'm sure I'll love the car and enjoy
driving it around Germany and Switzerland. I can't wait.
The Audi ED (lack of) effort has so far not lived up to any of the expectations it has set,
with one notable exception. Audi AG actually built the car, and did so six weeks
earlier than expected. That's what gives me hope that this is in fact real, and
that things will work out.
Starting planning my ED.
Q5 2.0 TFSIŽ Premium plus / Moonlight Blue metallic / Chestnut Brown leather / Audi MMIŽ Navigation plus package / Bang & OlufsenŽ Sound System / Sport Interior package
Interesting first post. Few here would argue that Audi's new US website could be better designed - this has always been a subject of much disdain. However, based on their 2012/2013 annual sales growth, something must be working. At the end of the day, my car buying decisions aren't based on website design or ads; I do lots of research, read the road tests and reviews, carefully browse the forums, examine the available order sheets, demo drive the car and make my final determination. I.e., there's lots of great info right here from people who actually own one.
"...whoever is designing your website needs to be fired..."
FYI, AudiWorld is independently owned and has no direct connection with VAG, Audi, AOA or their websites.
- 2013 A6 3.0T Prestige, Quartz Gray/Black, 19" Sport, Driver Assist, LED headlights,Cold Weather and B&O;
Bridgestone RE970AS tires; XPel Ultimate full front, mirrors and rocker panels, Opti-coat Pro - 2002 allroad 2.7t - 13y/50K mi and still like new - 2009 A4 3.2 Prestige w/Nav (sold at 4y/48K mi) - 2001 A6 2.7t (sold at 8y/98K mi)
The OP is correct that US purchasers do not have such a site. The only way to get up to date information is through your sells rep which does take some of the fun out of it. Once you can get a date of port arrival from your sells rep, you can figure the name of the vessel and track its progress to your port.
Be happy you don't have to interact with the SF Bay Area dealers. Their sales departments are a joke across the board. It took me a month to manage to get a test drive. Then when I asked that particular dealership and SA who went out with me for a quote he gave me MSRP. Wouldn't budge. I then went online and spammed every Bay Area dealer for a quote - only ONE got back to me. With a list of inventory and MSRP.
It wasn't until I cast the net wider that suddenly someone actually wanted my money.
Yeah some Audi dealers can be a pain. I walked into my local dealer in Colorado Springs CO trying to buy a S5. They treated me like Julia Roberts in pretty woman. Lol. Went to Denver still got the same smuge attitude until I walked out and the sales manager came and got me. He said "we only deal at MSRP, these cars sell themselves." I said. OK WHERE DOES THE LINE START. Because if they are in such high demand you should have a line out the door. Lol. Things changed and he turned around and became a nice guy. And it does suck you can't track your order. But my sales guy did update me with info on both my S5 and my SQ5.