Originally Posted by plat27265
I really do not understand why car manufacturers would spend so much time developing GPS equipment and maps on their own when there are GPS manufacturers like Tom Tom, Magellan and others that have been already doing it with great success. If Audi likes to save money, just leave the GPS tech (software and hardware) to, say Tom Tom, and focus on the car itself. This way, users who want to get updated maps at affordable prices just need to go online and buy it from Tom Tom. This is the case of Audi and other car manufacturers re-inventing the wheel when it is already invented. Will they ever make money out of over-priced maps? No. So why do they spend so much time and resources on it?
Audi does not develop maps on their own. They use one of the major map suppliers.
Audi does control the update process because they are responsible for the end product and how it plays with the rest of the car. Maybe it's to make extra money or convince you to buy a newer model. Or maybe they're afraid that a potential glitch in a new map could possibly hang or freeze the whole MMI, which in some cases may be considered a safety issue. So they need to fully vet the maps (which costs somebody's time) and control the update process, so that things don't get bricked. Maybe it's both.
FYI, i am not saying it's right. Just thinking out loud. Eventually all cars will have a permanent connection to the cloud and access to the latest maps via the likes of Google and Android Auto, so this problem should go away.