amelen

The prestige package is also an addon now - I was hoping that was going to drive the base price down $2k.

jasonlitka

I meant $1K lower once you add in Prestige.

Steveo2424

Another question...Audi dealer offered me a 3% discount on S7...but I see most of people on the forum getting 5 or 6%? Sounds like I should be asking for more off the price.....? Thoughts?

Sammersam

I believe invoice is about 6% off of MSRP. They usually like to make more on an S7 or RS7 and if you don't ask you don't get! Do you have another Audi dealer to go to for a competitive price?

amelen

You usually have to be part of the supplier program (thousands of companies are listed as part of the program) or join the audi club of north american to get the 6% - in which case, the dealer covers 4% and AoA covers the remaining 2%.

The spread between the invoice & MSRP is around 6.5% on most Audi's. Although, dealerships still make money even when selling at invoice due to kick-backs, incentives, quotas, etc..

jasonlitka

I called 3 dealers about the S6 and had them offer me 5%, 3%, and then 4%. I ended up working it out with the first one that I'd join ACNA for the supplier discount of 6% (which ends up costing them 4% and saves them 1% off their bid) and they'd throw in AudiCare.

Steveo2424

Thanks! I have to drive about 2 hours to get to my dealer and I have sent him an email asking about the 6% if I join the ACNA. Thanks for information and hopefully it will work out for me.

jasonlitka

Hit him up for AudiCare as well if you plan on having the car serviced at the dealership.

Edit: ... and if not, get him to buy you dinner or something.

Tom Techie

Update dtd 12/8/2014. Includes 2016 Audi Exclusive Order Guide with pricing. No pricing on the models and options yet.

My SA says I can order S7 for April delivery. Hope to find out more tomorrow.

amelen

Nice, thanks for posting! Let us know when you get the actual pricing. My order is already in, although I'd still love to know how much it's going to cost me lol