|August 9, 2001
Audi Collection Shop Now Also Accessible Online
Since 1983 Audi customers have been able to choose from an extensive range of exclusive products, lifestyle articles and accessories at quattro GmbH. This fully owned subsidiary of AUDI AG now also offers the uncomplicated and safe option of ordering Audi lifestyle articles online.
The Audi collection by quattro GmbH is an integral part of the AUDI AG brand presentation at international exhibitions, in Audi dealer showrooms or at Audi forums around the world. As before customers receive their lifestyle articles there or at the customer centres in Ingolstadt or Neckarsulm.
However, customers can now order the entire range of products online from home. The corresponding site can be accessed at www.audi.de/shop. All items in the Audi collection are clearly divided into four product lines and illustrated.
The Audi design collection offers lifestyle articles specially created by Audi designers, the Audi sport collection includes products that will appeal in particular to motorsport enthusiasts. The Audi authentic collection is a selection of leisure-oriented products, while the exclusive lifestyle articles that make up the Audi tradition collection are associated with the company's rich heritage.
Online orders are securely transmitted in an encrypted form, confirmed by e-mail and passed on to a logistics service provider who has decades of experience in mail-order retailing.
Those who have access to the Internet but still prefer to order products by the conventional method can now also order the exclusive, printed catalogue at the click of a mouse.