August 29, 2001

Seal of quality for Audi seats

Audi is the first auto maker to receive the "seal of quality for back-friendly products" awarded by the Aktion Gesunder Rücken e.V. (AGR), or Campaign for Healthy Backs, for one of its own products. The award went to the sports seat which is available as an option for the A4 and for the recently launched A4 Avant. 

"The Audi sports seat with electric lumbar support is, in medical-scientific terms, excellent for avoiding and reducing back pain." This is how the AGR rated the A4 sports seat. It continues: "It is an exemplary, praiseworthy and new fact that Audi is the first auto maker to thoroughly do justice to the needs of frequent drivers in particular. This is because Audi offers ergonomically optimized seats for virtually its entire range of models, something that no other car manufacturer can claim at present." 

The AGR, established in 1995, regards itself as an interface for and communicator of information about the causes of back pain and possibilities for therapy. Medical experts, the two largest German orthopedic associations and medical professional associations use the society as an umbrella to focus their efforts for the promotion of back-friendly products. The main focuses of the AGR information activities include the improvement of seat quality in cars. According to the AGR, there is still plenty to be done in this area: a survey of 1,000 orthopedists shows that sitting in a car is an essential cause of back pain problems. This also implies a reduction in passive safety in road traffic.