September 23, 2001
quattro GmbH: Audi's extraordinarily good-looking subsidiary
Text and pictures courtesy of Audi AG
Individuality, sports appeal and exclusivity
quattro GmbH has been creating a very special flavour of lifestyle to complement cars that sport the four-ring badge since as far back as 1983. This fully-owned subsidiary of AUDI AG offers friends and followers of the Audi brand its own extensive range of products, lifestyle articles and accessories. It adds a note of individuality, sporting appeal and exclusivity to the technically advanced products for which Audi is renowned.
quattro GmbH supports Audi through its special products and accessories. Its aim is to satisfy exceptionally challenging requirements to an exceptionally high degree.
One of its most famous brand names made its début in 1980: the Audi quattro. This high-performance coupé not only took the world of rally competition by storm with its form of permanent four-wheel drive and added considerable weight to the Audi brand claim "Vorsprung durch Technik". The impressive quality of the new propulsive principle soon elevated the term "quattro" to the status of much more than a technical designation: quattro evolved into the brand name for out-and-out quality from a premium manufacturer. In 1983 quattro GmbH, as a fully-owned subsidiary of AUDI AG, became synonymous with an entirely independent product range.
With its many years of experience, quattro GmbH is able to satisfy customer preferences for even greater individuality, exclusivity and sporting appeal. Its range of equipment items extends from exclusive paint finishes, fine leather and stylish woods to sports-style wheels and modern communication technology. quattro GmbH has in addition developed an entire high-performance vehicle, the successful RS4. Its range is rounded off by an extensive selection of Audi lifestyle articles.
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