Audi Vehicle Sales Up for Tenth Year in Succession
Not only did Audi set yet another record for vehicle sales in 2003, it also reached a special landmark: the Ingolstadt company succeeded in increasing its vehicle sales for the tenth year in succession. Despite the fact that the overall economic situation remains difficult, Audi vehicle sales worldwide increased by 3.7 percent to 769,893 cars. Audi’s export quota was around 69 percent (2002: 67 percent). The company’s market share in Western Europe stayed at the previous year’s level of 3.8 percent. A total of 547,666 Audi models were handed over to their new owners in this market (down 0.4 percent). 237,786 Audi models were sold in Germany (down 2.4 percent). The company consequently succeeded in maintaining its market share at the same high level of 2002, at 7.4 percent. 37,467 vehicles were sold in France (down 8.2 percent). Audi increased its sales volume in Great Britain by 6.9 percent to 70,107 units, in Italy by 2.5 percent to 51,341 units and in Spain by 0.2 percent to 41,124 units. A total of 86,421 Audi models were handed over to customers in the USA, the Ingolstadt manufacturer’s biggest export market. This is equivalent to an increase of 0.8 percent, making it the fourth record sales year in succession. Audi was particularly successful in China (including Hong Kong) where it sold a total of 63,531 cars (up 71.5 percent). Sales figures in Japan rose by 12.8 percent to 13,137 vehicles. Audi set new records for vehicle sales in 20 markets including the USA, Great Britain, China, Italy, Austria, the Netherlands, Canada, Denmark, Greece and Australia. |