|April 7, 2004
Audi, Bank One Rev Up New Audi Visa Signature Card
Cardmembers Earn Rewards on Audi Car Purchases, Services, Merchandise
WILMINGTON, Del., April 7 /PRNewswire-FirstCall/ -- Audi Bank USA, an affiliate of Audi of America, Inc. and Bank One (NYSE: ONE) today introduced the Audi Visa* Signature Card, giving consumers a great way to earn rewards with everyday purchases.
Audi Visa Signature cardmembers earn two points for every dollar spent at participating Audi dealers and Audi Collection purchases and one point for every dollar spent on all other purchases. Every time cardmembers accumulate 2,500 reward points, they may use them toward:
The Audi Visa Signature Card will launch in May. Individuals may pre-register to be notified as soon as the card is available or find additional information within "special offers" at http://www.audiusa.com.
"This is an ideal way to build lasting relationships with both current customers and those people who would like to join our family," said Axel Mees, Vice President in charge of Audi of America, Inc. "That's why we have worked so closely with the Audi Bank to make sure that this product meets the needs and desires of our clientele."
"Our customers want, and expect, a quality product with flexibility and convenience to enhance their lifestyle," said Ray Specht, president and chief executive officer of Audi Bank USA. "The Audi Visa Signature Card provides a versatile and reliable way for cardmembers to earn and redeem rewards toward an Audi model or Audi merchandise purchase."
Beginning in May, participating Audi dealerships across the country will also feature instant credit applications, enabling consumers to apply for the Audi Visa Signature Card when applying for Audi Credit for an automobile loan or lease. Approved cardmembers will receive an initial instant credit line of up to $5,000 that can be used at the dealerships for Audi purchases, for which they will receive double points.
"Audi is a symbol of excellence and customers have come to expect a high caliber product from the Audi name," said Tom Kerwin, executive vice president of relationship management for Bank One's card services division. "The Audi Visa Signature Card is another example of this excellence and consumers will see that this is a must-have card."
The card has no annual fee, a low introductory rate, zero liability for unauthorized purchases, global Visa acceptance at over 30 million retail locations and offers cardmembers the flexibility to choose their payment due date.
Additionally, Audi Visa Signature Cardmembers will enjoy Visa Signature benefits, which include:
Audi's history in America dates to 1969, when the brand was first introduced. Always an innovator, Audi offered a range of front-wheel drive sedans to a market that scarcely understood the advantages of this now well established concept. In 1980, Audi became the first European luxury car manufacturer to recognize the benefits of all wheel drive by introducing its now legendary quattro all-wheel drive system. Audi of America, Inc. is headquartered in Auburn Hills, Michigan, and markets a line of luxury cars built in plants in Ingolstadt and Neckarsulm, Germany and Gyor, Hungary.
The parent company, Audi AG is headquartered in Ingolstadt, Germany. More nformation about Audi and all its products can be found at http://www.audiusa.com.
Bank One Corporation is the nation's sixth-largest bank holding company, with assets of more than $325 billion. Bank One currently has more than 50 million credit cards issued, making it the largest Visa card issuer in the world. Bank One offers a full range of financial services to large corporate and middle market commercial customers and retail consumers. This press release and additional information can be found on the Web at http://www.bankone.com.
* Visa is a registered trademark of Visa U.S.A.