Audi Sets up Dealer Network in India for the First Time
Audi is looking strategically into the future and putting its money on India. The luxury car market there has tripled in the last five years. Being in the right place at the right time is something that Audi has already managed to achieve in China. With the set-up of a dealer network in India, Audi is now betting on another market of the future. Following the conclusion of two dealership agreements at the key strategic locations of Delhi and Bombay, Audi will be represented in the market from July 2004. The first models to be offered will be the Audi TT 1.8T and the Audi allroad 2.5 TDI. The new A6 will follow in the autumn. “A sporty premium brand like Audi simply cannot afford to be missing from a market of the future such as India,” according to Ralph Weyler, Director of Sales and Marketing at AUDI AG. Step by step, with the setting up of the dealer network, about 1,000 vehicles are due to be sold in next five years. “We will take up a sporty position and watch carefully the way the market develops. There is still a lot more potential in this market, and we certainly intend to exploit it,” says Jörg Hoffmann, Head of Sales in the Asia/Pacific region. |