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July 15,
2004
Audi Leads
the Image Stakes in Germany
Source: Audi AG
A poll of more than 30,000 readers of the German motoring magazine "Auto Zeitung" has produced a clear-cut result: Audi has the best image out of all the automotive manufacturers represented on the German market. In the words of the "Auto Zeitung" editors: "Audi leads the way by a surprisingly large margin. As the most dynamic climber in the survey, the brand appeals to our readers more than its successful competitors."
With an index rating of 625.6, Audi even eclipses its two key German rivals in the premium segment. The second-placed manufacturer in the survey scored 516.2 points and the third 493.9 points.
These results were calculated based on a catalogue of 17 questions asking readers about criteria which are crucial to the purchasing decision, such as reliability and safety, as well as about emotional factors, such as design and sportiness. Apart from scoring clear victories in the categories design, build quality, overall quality and equipment, Audi also received the highest ranking for car appeal. Top marks in further disciplines, including progressiveness, safety and comfort, helped to seal victory for Audi over a total of 39 competitor brands.
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