Audi Reports May Sales Results
AUBURN HILLS, Mich. — Audi of America, Inc. reported May sales of 6,455, representing a slight decrease when compared to May 2004 sales of 6,874. For the year, Audi sales are 30,492, almost on par with 2004 year-to-date sales of 31,023 (-1.7 %). “Year-to-date both our new A6 and the Audi A8 have shown a strong performance”, says Audi of America Sales Director Reinhard Fischer. “January to May 2005 the Audi A6 is up 32 % over last year, while our flagship model, the Audi A8, is up 7.2 % over last year”. Strong sales impulses are also expected by the new Audi A3 which was only released in May but is already represented with 561 units in Audi’s May sales results. Says Fischer, “first customer orders for Audi’s newest model are very encouraging. Dealers are reporting a tremendous interest in Audi’s newest offering, aided by an entirely new and unconventional marketing campaign.”
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