|April 17, 2006
Audi Presents Streets of Tomorrow Offers Consumers Upscale, Urban Driving and Lifestyle Experience
AUBURN HILLS, Mich. – Audi of America, Inc. announced today that it will present Streets of Tomorrow – a unique, upscale lifestyle and driving experience featuring the all-new 2007 Audi Q7 in 10 major U.S. cities this Spring. Each local event, open to all, will be staged at an intriguing urban venue for guests to participate in an array of experiences tailored to their personal interests, such as gourmet cooking demonstrations from top local chefs and lectures on exotic travel destinations. The ride and drive experience will offer guests the opportunity to understand Audi’s innovation, technology and design, and put them behind the wheel of the all-new Audi Q7, all-new 2007 RS 4, and the full line of Audi vehicles.
Audi’s Streets of Tomorrow will kick-off simultaneously in New York City, at Belmont Park, and in San Diego, at the Four Seasons Aviara resort, April 29-30. The rest of the tour will unfold as follows: Chicago, at The Chicago Illuminating Company, and Los Angeles, at the Pacific Design Center, on May 6-7; Philadelphia, at Turbine Hall, and San Francisco, at the Computer History Museum, on May 13-14; Atlanta, at Mason Murer Fine Art, and Seattle, at Seattle Center Exhibition Hall, on May 20-21; Miami, at The InterContinental West Miami Hotel, on May 27-28; and Dallas, at Southfork Ranch Event & Conference Center, on June 3-4.
Breaking new ground for its inaugural consumer test-drive event and first sport utility vehicle, Audi has created an engaging experience for each city, with local flavor and personal touches throughout. Many of the events will include demonstrations and interactive sessions conducted by a variety of prestigious partners to educate consumers about lifestyle trends. Guests will work with a concierge to design a personalized program, selecting the interactive sessions they wish to attend before and after their test-drives. Partners include exotic travel company Abercrombie & Kent, Bang & Olufsen premium sound systems, and Ducati superbikes. All venues will also feature a gourmet café, live entertainment, representatives for Audi motorsports and product development, digital music download and management demonstrations, and other special interest opportunities.
The driving experience at Audi’s Streets of Tomorrow begins with a street drive of the all-new 2007 Audi Q7, the SUV from the creator of quattro®, under real-life conditions. Coming off the road, guests will enter the Audi Circuit featuring two different courses: the quattro® course and the performance course. Audi’s full model line and competitor vehicles will be available for testing on the quattro® course, which feature elements for acceleration, slalom, and evasive maneuvering. The timed performance course will allow guests to appreciate the all-around handling and performance of the new 2007 Audi RS 4.
“True to Audi’s heritage, Streets of Tomorrow is a festival of innovation, technology, design, and performance,” said Stephen Berkov, director of marketing for Audi. “It will give consumers an all-encompassing lifestyle and driving experience indicative of Audi, as well as one of the first opportunities to drive the highly anticipated Audi Q7, the all-new high-performance RS 4, along with the full line of Audi vehicles.”
Audi’s Streets of Tomorrow is open to everyone, but interested participants must register in advance online at www.audistreetsoftomorrow.com. Drivers must be over the age of 25, with a valid license. Children under 18 must be accompanied by an adult. For additional details about Streets of Tomorrow, please visit www.audistreetsoftomorrow.com.
The all-new 2007 Audi Q7 is the company’s first sport utility vehicle, from the creator of quattro®. A synthesis of safety, performance, design, and versatility, the Audi Q7 demonstrates just what Audi’s advertising campaign highlights: that Big can be Beautiful, Safe can be Exhilarating, Powerful can be Efficient, and Functional can be Elegant. The Audi Q7 is expected to be on sale in mid June 2006. To learn more about the Audi Q7, please visit www.audiusa.com/audiq7.
Audi of America is headquartered in Auburn Hills, Michigan, and markets performance-oriented European luxury vehicles: the A3, A4, RS 4, A6, A8, TT and the all-new Audi Q7. For more information about additional Audi-related events and corporate news, visit www.audiusa.com.