|October 21, 2006
Sales Success: Bang & Olufsen Sound System in the Audi A8
The most sophisticated sound system in the Audi range has proven to be an unqualified success. In less than a year more than 3,000 A8 customers have chosen the Bang & Olufsen Advanced Sound System. At the moment every fifth Audi A8 or S8 model is equipped with this system, which has an output of over 1,000 watts.
With its total of fourteen active high-end speakers, Acoustic Lens Technology (developed by B&O) and powerful amplifier output, the Advanced Sound System ensures a perfect sound experience. Specially developed for the Audi A8 are the speaker grilles made from meticulously crafted anodised aluminium – the same material used to produce the body of this sporty luxury saloon.
The sound system is music to the listeners’ eyes: because its design is seamlessly integrated into the sporty, luxurious ambience of the A8, adding its own styling features. When the system is activated, two lens tweeters are automatically extended from the dashboard. These ensure an extremely in-depth performance at every seat thanks to their precisely aligned horizontal transmission. Here the visual fascination of visible technology is combined with the acoustic brilliance of the award-winning Bang & Olufsen Advanced Sound System, which has been declared the benchmark in its class by the trade media.
A sound system from the Danish high-end manufacturer is now available in a further Audi car – in the sporty top model, the Audi R8. Bang & Olufsen are already developing individual sound systems for installation in other model lines in the future.