Audi Expands Operations in Asia: Largest Showroom in Hong Kong Opened

The Audi importer “Premium Motor Ltd.” has opened the largest car showroom in Hong Kong with a formal gala. Audi is implementing its new showroom concept on an area of around 1,000 square metres, thus underscoring its premium credentials. “The exclusive showroom marks a further milestone in the Audi company’s success story in China, combining unique design with ultra-modern cars made by Audi and simultaneously strengthening the image of the Ingolstadt brand in Hong Kong,” explained Ralph Weyler, Board Member for Marketing and Sales at AUDI AG, who had travelled to Hong Kong to host the opening ceremony.

With the opening of the new showroom, Audi is further expanding its presence on the Chinese market. Vehicle sales have been increasing at a double-digit percentage rate for a decade. In the first nine months of this year alone, vehicle sales in China and Hong Kong went up to 60,467 (584 of which in Hong Kong) compared with 36,658 for the same period last year. This represents an increase of 64.9 percent.

Highlights of the opening ceremony apart from the unveiling of the Audi S8 were the appearance of the world-famous harpist Jung Kwak and a charity campaign in aid of the “Audi Driving Dreams” project. Audi Driving Dreams is a partnership between UNICEF and Audi China and supports street children in impoverished regions of West China.