|October 2, 2006
Audi of America Names Factory Design Labs Interactive Agency of Record
DENVER, CO - October 2, 2006 - Audi of America announced today that Denver-based Factory Design Labs has been selected as their new interactive agency of record.
Factory Design Labs, the creative agency dedicated to developing unique communication solutions for their lifestyle-oriented clients, will partner with Audi of America to manage their North American websites - audiusa.com and audicanada.ca. Factory will also be responsible for Audi's national online advertising strategy and creative execution as well as all online strategy and creative development for key products and new model launches.
“Audi began a national search in May to enlist a creative and strategic partner to drive our online marketing efforts, “ commented Bethany Verrill, Audi of America Online Marketing Manager, “and we selected Factory based on their experience, technical skills and creative energy. We have very big goals and the right agency to execute to our plans.”
"Factory as a group of individuals, has a huge passion for the Audi brand," said Scott Mellin, CEO of Factory Design Labs. " Audi has an incredible schedule of new models to be introduced in the next 15 months and we are thrilled to be a partner in this very exciting chapter of the Audi brand. We have a huge respect for the brand, know the product line in great detail and have a fantastic relationship with our local dealers."
Factory Design Labs is the culturally-relevant design collective focused on the sports, automotive and entertainment industries and specializes in creating unique strategic solutions that connect brands and their consumers. In addition to Audi of America, Factory currently works with Oakley, Intrawest Colorado, Brine, Palmer Snowboards, The Sports Authority, Sony Pictures, Dell, AdamSandler.com, Paramount Pictures, Boa Technology, Optic Nerve, Westword, Copper Mountain, SCARPA North America, SCARPA Italia, and Winter Park among other national and global brands. For more :: www.factorylabs.com
Audi’s history in America dates to 1969, when the brand was first introduced to the U.S. market. Today, a network of over 270 Audi dealers currently offers a line of premium vehicles that include the Audi A3 compact; the sporty A4 sedan, Avant and Cabriolet models; the high performance S4 sedan, Avant and Cabriolet models; the high-revving RS 4 sports sedan; the design-leading A6 sedan and Avant; the all-new Audi Q7 performance SUV; and the all-aluminum Audi A8; and the new V10-powered S6 and S8 performance sedans.
Audi of America, Inc. is headquartered in Auburn Hills, Michigan, and markets a line of luxury cars built in plants in Ingolstadt and Neckarsulm, Germany, Bratislava, Slovakia and Györ, Hungary. The parent company, Audi AG, is headquartered in Ingolstadt, Germany.