|February 5, 2007
Audi is the Market Leader for Four-Wheel Drive in the Premium Segment
INGOLSTADT, Germany - One in three Audi models is fitted with quattro four-wheel drive: in 2006 Audi recorded an all-time highest quattro installation rate of 33.1 percent. Having produced a total of 306,318 quattro vehicles in 2006 (2005: 219,288), the Ingolstadt-based car manufacturer has now risen to become the market leader for four-wheel drive in the premium segment. Approximately 72% of all Audi vehicles sold in the U.S. have quattro, making the U.S. Audi’s largest seller of quattro-equipped vehicles.
According to Audi boss Rupert Stadler: “quattro means more than traction – the word represents emotion, driving safety and performance, it stands for engineering competence and a dynamic spirit. Over 2.3 million quattro models have rolled off the production line at Audi so far – a figure that speaks for itself.”
The launch of the new Audi Q7 played a major role in the rise in the proportion of quattro models by six percentage points compared to the previous year. In total 72,188 of the sports utility vehicles, which are 100-percent four-wheel drive, were produced in 2006. Production of the RS 4 model family was also well up on the previous year at 7,639 units (2005: 569).
“Audi equips a greater proportion of its vehicles with four-wheel drive than any other manufacturer”, said Ralph Weyler, Member of the Board of Management for Marketing and Sales. “That is especially true of our sedan and Avant models. We have the unique selling proposition that all of the models in our current range are available with four-wheel drive.”
quattro – a success story in brief