|January 3, 2007
Audi Announces Record U.S. Sales During 2006
AUBURN HILLS, Mich. – Audi of America, Inc. set sales records during December 2006 and for the calendar year 2006, eclipsing the previous annual sales high set three years ago. Audi sold 11,897 vehicles in December, bringing the brand’s annual total sales to 90,116.
Audi’s December 2006 record sales were 34.6% ahead of year-ago sales. The calendar year sales represented an 8.5% increase over 2005.
Late in the day on Saturday, December 30, Miami-based Audi dealership The Collection recorded the record-breaking sale. The pervious annual sales record was 86,421.
“2006 was a fantastic year for Audi,” stated Johan de Nysschen, Executive Vice President of Audi of America, Inc. “We set an all-time sales record, opened our 100th exclusive dealership, attained class-leading residuals for our volume models, made great strides in customer satisfaction, and had very successful launches for our Audi Q7, A4 and S4 Cabriolets, and S6 and S8 models.”
The record-setting year was aided by strong sales of the A3, A4, and Audi Q7 models. The A4/S4 model line, Audi’s largest selling model in the United States, saw a 1.9% increase over the previous year with 49,862 sales. The A3, introduced in 2005, had an increase of 49.2%. The Audi Q7, introduced in June of 2006, sold 10,003 units for the year.
Regionally, the Miami area market set records for the month of December, as well as during each of the four quarters and for the calendar year. The four Miami-based dealers – The Collection (Coral Gables, Fla.), Champion Audi (Coral Springs, Fla.), Prestige Imports (North Miami, Fla.), and Champion Audi (Pompano Beach, Fla.). – were all top 10 sales leaders nationally for Audi.
Audi’s de Nysschen feels that 2007 will be another fast-paced year for the brand. “2007 looks to be just as exciting,” said de Nysschen. “Several dealers will complete Audi-exclusive dealerships and we’ll launch several highly anticipated vehicles, including the R8, TT, and A5 models. This will be the ‘Year of Emotion’ for Audi in America.”
Audi of America is headquartered in Auburn Hills, Mich., and markets a line of luxury cars built in plants in Ingolstadt and Neckarsulm, Germany; Bratislava, Slovakia; Gyor, Hungary; and Changchun, China (local market only). The parent company, Audi AG, is headquartered in Ingolstadt, Germany.