September 5, 2008
Source: Audi of America
INFO IS SUBJECT TO CHANGE
Key Summary Points
The Audi A3 is freshened for a September launch (U.S. launch was May 2005)
The Audi A3 now adds quattro all-wheel drive in its volume 2.0 TFSI setup combined with S tronic double clutch transmission
Audi Magnetic Ride option enhances ride/handling competence
Market
Key competitors are Mini Cooper/Cooper S, Volvo C30 and S40, and BMW 1-series.
Design
Audi signature LED daytime running lights.
Sporty proportions and muscular stance.
Reduced front overhang adds to visual sportiness.
Enhanced exterior and interior design, new wheel program.
Versatile interior design.
Dynamics
Optional Audi Magnetic Ride, also used in Audi TT since Spring 2007, adds to handling capabilities
Consistent use of high-strength and ultra-high strength steel grades for a highly rigid occupant cell with optimized deformation properties.
Powertrain
2.0 TFSI direct injection engine with manual or S tronic (aka DSG)
Stats: 200 hp, 207 lb-ft torque
Manual front-wheel drive
S tronic front-wheel drive
S tronic quattro permanent all-wheel drive (new)
3.2 V6 engine with quattro permanent all-wheel drive with S tronic
Stats: 250 hp, 236 lb-ft; 0-60 mph in 5.9 seconds (S tronic); city/hwy 18/25
Standard Equipment Changes with 2009 A3 for USA
Hill-hold assist now standard on 2.0T manual (already standard on S tronic models)
Sirius satellite radio – now standard on all
Leather seating surfaces – now standard on all
Flexmetallic interior trim – replaces Matte interior trim on 2.0
Leather steering wheel – now standard
Aux audio input standard on all
Ashtray / Smoker pkg deleted on all (replaced with storage tray)
3.2 only: Standard Bluetooth, Bi-xenon headlamps with LED DRL, and Open Sky
3.2 only: No longer standard Symphony, Sport Suspension, Sport Seats
Launch Timing and Pricing
USA Audi A3 goes on sale third quarter 2008 as a 2009 model year vehicle. It will be built in Ingolstadt, Germany.
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