|September 29, 2008
Audi Design: The Beauty of Technology
Audi design is unmistakable. Form and function blend to create a dazzling whole, imparting to the vehicles with the four rings their very special character. Audi design has continuously evolved over the decades, adheres to a clear code of forms, and instills in the brand its one-of-a-kind identity.
The beauty of technology
Audi design has always ambitiously sought to express the claim to technological leadership made by its Vorsprung durch Technik slogan. Six models in Audi history have been particularly successful in achieving this, and in the process became brand icons of their eras: the Auto Union Type D racing car from 1938, the NSU Ro 80 (1967), the Audi quattro (1980), the quattro Spyder and Avus quattro concept cars which both appeared in 1991, and the A2 from 1999.
Nowadays, Audi clothes its technical superiority in sporty elegance. The design language complies with strictly defined guidelines. They govern pivotal elements such as the single-frame grille, the sweeping curve of the roof, and the design of the taillights. This code of forms ensures that every Audi model illustrates the brandís strong identity.
The necessary creative restlessness in Audi designs is taken care of by a small team of young specialists. They work at Audiís small Concept Design Studio in Munich. This forward-looking studio in the trendy Schwabing neighborhood is a haven for open communication and unconventional ideas. Its staff injects the brand with the inspiration which will allow Audi to continue consolidating its technological superiority Ė today, tomorrow and beyond.