|July 1, 2008
Audi of America Reports Increased June Sales and Market Share
HERNDON, Va., July 1, 2008 – Audi of America, Inc. announced today auto sales for the month of June totaling 8,203, an increase of 5.3% from last year’s figures; the brand also experienced a 1.8 percent increase in market share for the month within the luxury segment to reach 7.8%. Audi was the only luxury brand to record a year over year increase in sales. Audi Certified Pre-Owned (CPO) sales also continued their record-setting trend; compared with last year’s June figures, CPO sales rose to 2,787 units, an increase of 23.6%. “Audi of America’s strong June sales demonstrate our quality and strong fuel economy offerings,” said Johan de Nysschen, executive vice president, Audi of America. “Consumers looking for style, power and efficiency are continuing to respond positively to Audi’s progressive brand of luxury.” Nationwide, Audi sales of the A4 jumped 34.3%, demonstrating excitement around the brand, which has seen consistent movement throughout 2008: Audi has reported strong car (sedan and sports car) sales throughout the year, citing high dealer traffic amid rising levels of brand awareness and consideration. In June, Audi posted the greatest ranking improvement in initial quality in the results from J.D. Power and Associates’ 2008 industry-wide study. To date, Audi has sold 45,023 vehicles in 2008, a 1.5% decrease over the previous year; CPO sales for 2008 total 18,241, an increase of 41.7% over 2007.
ABOUT AUDI OF AMERICA
Audi of America, Inc. offers a line of luxury vehicles that include the Audi A3 sport compact; the sporty A4 sedan, Avant and Cabriolet models; the high performance S4 sedan, Avant and Cabriolet models; the high-revving RS 4 sports sedan and Cabriolet; the all new S5 Coupe with 354 hp; the design-leading A6 sedan and Avant; the V-10 powered high performance S6 sedan; the Audi Q7 performance SUV; the new all-aluminum Audi A8 and A8L; the new S8 with V10 power; the all-new 2008 TT Coupe and Roadster models; and the all-new, all-aluminum R8, one of the most exclusive mid-engine sports cars in the world. For more information, please visit www.audiusa.com.