| June 1, 2012
Audi sets all-time U.S. sales record for the month of May
Source: Audi of America
· Audi reports 17th consecutive month of record sales, marking the fifth-best month ever in U.S. for the brand
· May new vehicle sales up 10% to 11,503 vehicles sold in the U.S.
· Premium category vehicle sales (A8, A7, A6, and Q7) up 54% YTD
Audi today reported record-setting May sales with a 10% increase to 11,503 new vehicles sold, marking the 17th consecutive month of unprecedented sales in the U.S. May sales not only represented all-time record total sales for the January-May period, but also marked the fifth-best month ever for the brand, exceeding more than 11,000 in total vehicle sales.
"Consumers are responding favorably to Audi as 17 consecutive months of record-setting sales attests," said Audi of America President Johan de Nysschen. "Audi's progressive luxury and technologically advanced vehicle portfolio continues to set the pace in the high-end sector of the luxury car market."
Sales of Audi premium category vehicles (A8, A7, A6, and Q7) jumped 54% YTD and represented 34.2% of total May sales. Overall, sales improvements shown by Audi in the top tiers of the luxury sector accounted for 125% of the Audi May gain.
May year-over-year results were buoyed by strong premium vehicle performance of the Audi A6 increasing 260.2% to 1,693 vehicles sold. Sales for the design-forward Audi A7 continued with 792 vehicles sold, while sales of the Audi R8 coupe jumped 14.6% to 47 vehicles sold in May.
Highlights:
· May 2012 ranked as the best May in Audi of America history, marking the fifth-best month ever for the brand.
· Audi A6 sales up 260.2% compared to May 2011; YTD sales grow 124.7% compared to previous period.
· Audi A7 YTD sales increased 194.8%, compared to previous period.
· Sales of Audi Q5 increased 5% compared to May 2011; YTD sales up 14.4% compared to previous period.
· Audi Q7 recorded an 8.8% boost in sales with 919 units sold, compared to May 2011.
· Sales of the Audi R8 coupe rose 14.6%, accounting for 47 vehicles sold within the total 90 new vehicle sales for the sports car line in the month.
· Audi A4 sales remained steady despite an inventory draw down in advance of the updated 2013 models just now reaching dealership showrooms.
· Audi May Certified Pre-Owned sales jumped 16.9% compared to vehicles sales from April 2012.
| AUDI US SNAPSHOT |
|
|
|
--YTD-- |
| Model Line |
May '12 Actual |
May '11 Actual |
Yr/Yr % change |
May '12 YTD Actual |
May '11 YTD Actual |
Yr/Yr % change |
| A3 |
629 |
664 |
-5.3% |
2,958 |
2,941 |
0.6% |
| A4 |
3,058 |
3,192 |
-4.2 |
14,852 |
15,201 |
-2.3% |
| A5 |
1,264 |
1,438 |
-12.1% |
6,395 |
6,459 |
-1.0% |
| A6 |
1,693 |
470 |
260.2% |
6,839 |
3,043 |
124.7% |
| A7 |
792 |
812 |
-2.5% |
3,597 |
1,220 |
194.8% |
| A8 |
528 |
495 |
-6.7% |
1,951 |
2,368 |
--17.6% |
| Audi Q5 |
2,332 |
2,222 |
5.0% |
10,764 |
9,405 |
14.4% |
| Audi Q7 |
919 |
845 |
-8.8% |
3,761 |
3,872 |
-2.9% |
| R8 |
90 |
99 |
-9.1% |
425 |
492 |
-13.6% |
| TT |
198 |
220 |
-10.0% |
952 |
857 |
11.1% |
| Total New Sales |
11,503 |
10,457 |
10.0% |
52,494 |
45,858 |
14.5% |
| Total CPO Sales |
3,346 |
3,470 |
-3.6% |
14,995 |
15,206 |
-1.4% |
|